Hey, we are here with another descriptive article describing 19 Off-Page SEO Techniques To Raise The Ranking Of Your Website. Almost eighty percent of all the SEO that we do is actually off page SEO.
However, every business uses SEO (Search Engine Optimization) as a marketing strategy to draw more visitors to their website and to increase their productivity. Its main aim is to make sure that your website has quality backlinks which ultimately help you raising your website ranking.
One thing, we should make clear is, that off-page is not everything about earning quality backlink pointing to your website. It’s helpful in branding your website, business and achieving your marketing goals.
On the other hand! By on-page activities, webmaster helps search engine like Google to understand the meaning and context of their web pages. But, as there are many other websites performing the same thing. Here comes the main role of off page SEO – providing the quality and relevancy signal for your website.
And, this increases the potential of a website to rank higher in SERP (Search Engine Ranking Pages.)
Thus, this is what we are elaborating here! Keep reading…
Off-Page SEO Strategies To Raise The Ranking Of Your Website
So, let’s discuss each one of these techniques/strategies, which you should follow to build your online reputation as well as to raise the ranking of your website.
Let’s get cracked to the same:-
1. Social Media Sharing
Social media engagement is a major off-page SEO technique. Engaging with people on multiple social media platforms, if your purpose is to make your business, blog, and website more popular.
Often, these sites are the most common to get more and more backlinks. They may help to boost your ranking instantly as links on social media are often considered higher-quality links. As we all know that social sites have a high web authority than any other site.
For example: Google+; Sounds biased but Google takes your presence on Google+ seriously. Make a note to post regularly here.
2. Link Baiting
In order to attract more visitors to your website, one productive approach is “link baiting.”
This is where a website features content that is so captivating that people want to link to it through their websites or social media accounts.
However, this not only increases your visitors but also improves your website’s overall performance in search engines.
3. Press Releases
If you are a business owner or a service provider then you can submit a press release to PR release sites.
Very often, these sites help you in publishing your site in Google news. The idea behind press releases is to communicate change and news relating to your company. They can also be used to complement your social presence, blogging, or content marketing.
4. Document Sharing
PDF and document sharing activity is a popular SEO technique. This involves submitting PDF or powerpoint documents on high PR document sharing sites and in return, you get backlinks to your sites.
Whereas, this activity is useful if you want better search traffic from search engines.
5. Blog Submission & Commenting
Blog submission is the most powerful off-page SEO activity. This requires submitting your blog to blog submission sites.
Well, the content of the blog must be unique and regularly updated. This helps you gain ranking, traffic, as well as backlinks.
You can also attain high-quality backlinks by posting comments on similar blogs. This way you can add links in the comments section which help to point visitors towards your site. All you need to focus upon is posting comments that make sense and not spam.
6. Social Bookmarking
Social bookmarking is to one of the most useful off page activity. They help you attain high traffic to your web page or blog.
There are numerous high PR sites you can bookmark your site with such as; Reddit.com, diigo.com, scoop.it, delicious.com, etc.
However, It’s very important to create your links wisely because these days these sites get heavily spammed.
7. Directory Submission
Directory Submission has been constantly effective in building quality backlinks.
It involves submitting your website URL to various online directories under a proper category. It may take quite some time to deliver results, but these results help you improve your website rank.
8. Classified Submission
Classified Submission is an ad for your site containing brief information about your site, product or service.
The ad includes the title of the product, keyword, URL, images, contact details and description. Popular and effective classified submission websites are: Locanto, Adlandpro, Clickindia.com, etc.
9. Article Submission
Submitting your articles on high PR, DA (Domain Authority,) PA (Page Authority) article submission websites is called article submission.
It is important to make sure the content is unique and of high quality. Poor quality content or content with keyword stuffing has high chances of getting rejected. Hence, choose a relevant category and give a good title to your content.
10. Image Sharing
Sharing pictures on popular image sharing websites like Instagram or Pinterest help you increase traffic.
However, they allow you to add links to your website on your picture along with a proper title, description, and tags.
11. Video Submission
Videos are a great way to attract visitors!
They save the reading time and keep the visitors interested. Make informative, creative and high-quality videos, and post them on video submission sites.
Pinging is used to make search engine web crawlers aware of the updates or changes you made on your website.
Well, Ping sites send a ping to different search engines to crawl your site and update your search listings.
13. Social E-commerce Network
This method is beneficial for e-commerce websites.
It involves advertising and promoting your products for free by submitting them to online shopping networks. Some of these sites include; Google Product Search, Yahoo Online Shopping, OLX, etc.
14. Guest Blogging
This is a very promising off-page SEO (Search Engine Optimization) strategy.
However, offering to guest blog on good blogging sites in return for do-follow links works like a charm. But, it is extremely necessary to write relevant content in order to gain trust and reliability for your website.
Also known as internal linking!
It means connecting two sites together i.e. inserting a relatable link on the page the user is already viewing. Take Wikipedia for example, they use the best internal linking technique. They link their internal content wherever possible.
16. Search Engine Submission
To speed up the process of search engines finding your site, search engine submission is necessary.
Further, just make sure that you submit your website to the most popular search engines like Google, Yahoo, Bing, etc, and get listed for free.
17. Local Listings
Listing your website locally so that search engines can view your website and content easily.
However, it is better than targeting global market and facing huge competition.
Hence, submitting your website to sites like Google Local, Yahoo Local, Yellow Pages, Superpages, etc helps you to reach your targeted audience.
18. Question Answer
One of the useful ways from which you can get high traffic is question and answer of a website.
Search for questions related to your website or business and provide clear, understandable answers to those questions. Thereafter, attach a link to your website which will help in improving your link popularity.
19. Profile Creation
Creating a profile on high-quality websites is also a good off page technique.
This is the easiest method of all. Just register and go to edit profile. In the “about me” section, post your website or blog URL.
Well, SEO (Search Engine Optimization) is not a one-time process. You need to keep doing even you get the top position in search engine. We hope that this article would have really helped you.
If any firm wants to deliver best SEO services to its client, they must perform these off – page activities to gain quality backlinks and build the online reputation. You should focus on quality and relevancy to get most out of these.
That’s all from our behalf! Thanks for reading. Do mention your thoughts via your valuable comments.