Google AdWords is Google’s own advertising service which permits you to place search results of your website on SERP (Search Engine Results Page.)
- Paid Search
Paid search is the term we can use for the advertising within the listings of the search engine. They appear at the top of the SERP (Search Engine Result Page) or to the side. And increasingly look more and more likely to the organic results. Then Google places a small yellow ‘Ad’ label on them.
- Basic Principle of AdWords
Basically, you pick some keywords that a searcher might use on Google. After that, create an advert that will appear on the SERP based on those keywords.
If you want your ad to appear when you have to bid against other marketers on how much you are willing to pay Google AdWords, every time a searcher clicks on your ad.The more you pay for per click the more likely your ad will appear in the search results.
- Quality Score
Google looks at how relevant and helpful your ad is to the searcher and the search terms they have used. It also saw the numbers of clicks your ad has received previously, also known as its CTR (Click-Through-Rate) and how relevance your landing page is.
- Evaluate the strength of your Google AdWord Account
Taking the time to daily adjust and optimize your account is most important things you can do as a paid search advertiser. However, even if you are doing everything right it can be tough to know just how well your campaigns are performing.