Before advertising on Google AdWords you will need to set up an AdWords account. Setting up a new AdWords account is easy and takes just a few minutes.
You have the option of creating your account using an existing Google account, or you can create a new account specifically for use with Google AdWords. Then you will set up billing details. So that Google can accurately bill you every month.
Once you have set up your AdWords account with Google, it is time to think about how to structure the AdWords account itself. A logical account structure can have a dramatic impact on several crucial PPC metrics, such as quality score, etc.
The ideal AdWords account is structured into individual campaigns, each of which will have its own ad groups. In turn, each ad group will have its own keywords, unique ad text, and landing pages. Now, you may use it for your business, organization, etc with no issue.