Email Marketing is a very effective process for the business to reach the customers directly.
Think about it! You are not posting something on your website and expecting that people will visit it. You are not even posting something on the social networking page and expecting that people will see it. You are sending something directly to each person’s inbox, where they definitely will see it!
Even if they do not open it, they will still see the subject line and your company’s name each time you send an email. So, you are always communicating directly with any customers.