The Google AdWords keyword tool is the great way to establish a baseline list of AdWords keyword ideas for your website and the online advertising campaigns.
Keyword research is one of the most important parts of a successful online advertising campaign. You need the right keywords and an easy way to improve the keyword lists. While Google AdWords keyword tool is an excellent starting point, relying on one tool alone can lead to missed opportunities particularly in today’s competitive online advertising landscape.
The Keyword Planner is a more focused version of the google keyword tool and the focus is on doing one thing only that is to make it easier for advertisers to get through the process of creating new ad groups and ad campaigns.