PPC stands for pay-per-click. It is a model of Internet marketing where advertisers have to pay a fee every time when one of their ads gets a click. It’s a good way of buying maximum visits to your site instead of making an attempt to “earn” those visits through organic search results.
Search engine advertising enables advertisers to bid for placing their ads in a search engine’s sponsored links every time when anyone searches on a keyword related to their business offering. Suppose, if we bid on the keyword “PPC software,” our ad must be visible in the very top spot on the Google search engine results page.
We can say that PPC is a particular type of Search Engine Marketing designed to convince people to visit your website. In terms of cost, you need to pay only when anyone clicks on your ads.
Below is an image of PPC advertising…