- Organic Result
Organic Search also known as Natural Search Results. They are the listings of web pages returned by the major search engines that closely match the user’s search queries based upon the relevance.
- Paid Result
Paid Search results are also known as the PPC. And are basically an advertisement, advertiser pay to obtain their ads displayed when users do a search containing specific keywords.
The advertising is typically displayed at the top and the right of organic and natural search engine results. The cost you pay is centered on the number of clicks or views you receive for your advertisements. The exact placement of the advertising is determined by both a bidding process of advertisements and quality score of keywords.