If you want to measure the quality and the relevance of your Pay-Per-Click Advertising, landing page, and keywords. Then, Google Quality Score can help you out! The score is calculated each time, the ad enters the auction.
Some of the factors that are considered while calculating the score include:
- Ad relevance.
- Click through rate.
- Account page history.
- Quality of landing page.
However, It is most important to optimize your Pay-Per-Click Ads as that would boost Quality Score of your ad. And too can help you to achieve the better ad position at a lower cost as compared to the competitors.