Gone are those days where a person can get a job as an engineer, doctor, or accountant for earning a livelihood and more. There is a new scope and chance to explore and grow more in the digital marketing field. And after this pandemic of the corona, there is a huge trend of IT and digital marketing in India and other countries.
As if we are taking the IT and digital marketing sector for India then IT has grown a little bit but digital marketing is something new and has a better future in India. And if especially we are talking about SEO in digital marketing then we can say that there is a great future for SEO in India.
Firstly we must understand all about ‘SEO’
SEO is also known as ‘search engine optimization is a process to optimize websites for different search engines like Google, Yahoo, Bing, Yandex, and many more. The process takes from 3-8 months of the period for a website to accomplish higher positions in the SERP(search engine result page). And after accomplishing a higher position in SERP the particular website gets traction from its users known as ‘traffic’ which leads to higher promotion and more sales as it is the new marketplace for internet users.
Future of ‘SEO’ in India
As we already know that after this corona pandemic the world is now 10 years forward than before as said by ‘CEO of Microsoft Satya Nadela’. And the glimpses of which can be seen in India also the internet is growing in a rampant manner in India and the whole world also. Today more than half of the population is using the internet and searching for different products on the internet due to which the Future of SEO has also increased in India also.
But what type of educational qualification is required for becoming an SEO practitioner?
There is no special requirement for becoming an SEO practitioner. The only need is that you must have a minimum 10+2 qualification for becoming an SEO practitioner or having a graduate or diploma is well and good for this purpose. In a nutshell, we can say that a person having a better understanding can become an SEO practitioner.
Here are certain skills that are prerequisite for becoming an SEO professional-
- Good knowledge of HTML and CSS
- Sound knowledge of how search engines work like google, bing, and others.
- Good analytical and logical skill
- Good communication skills for oral and verbal.
- Basic knowledge of photo and video editing with creating presentations and different reports.
- Sound knowledge of social media like Facebook, Twitter, and LinkedIn with a basic understanding of user experience and customer behavior in the online world.
These are some basic requirements that must be completed and if the person is not having can be learned after doing an internship in any SEO service-providing company.
Role and salary in India in the SEO field
|
Role |
Responsibility |
Salary |
|
SEO trainee or fresher |
Responsibility for this position is to do the basic SEO like meta title, keyword research, and curate content |
3k-8k/- |
|
SEO Executive |
Responsible for on-page and off-page SEO work |
10k-20k/- |
|
Link builder |
Responsible for creating high-quality backlinks |
20k-25k |
|
SEO Analyst |
Responsible for curating plans and strategy for on-page and off-page SEO |
25k-35k/- |
|
Sr. SEO Executive/SEO Expert |
Responsible for implementing strategies and plans |
30k-35k |
|
Responsible for writing quality content for web pages, guest post, and also for its submission |
25k-50k |
|
|
SEO Lead/ Team leader |
Manages multiple projects and the whole team |
35k-55k |
|
SEO consultant |
Continuous observation and suggestion for modification but the work is not limited to SEO it also includes content, social and paid searches planning |
60k-90k |
|
SEO manager |
Define task, resources, and overall strategies for projects |
80k-1.5l |
|
Digital marketing manager |
His work is not limited to SEO and needs to manage all like social media, content marketing, email marketing, web analytics, SEM, and many more thing |
1l and above |
Source- Naukri.com
Concluding words
The scope for SEO is very much bright from both points whether it is from the job perspective or for any business perspective through content marketing strategies. And if we see from the business perspective it is the only factor why your competitor is gaining more business than you. And companies also appoint many digital marketing agencies to do the SEO of their websites.
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