In search engine marketing SEM, the type of SEO technique also matters to rank in any search engine. Broadly SEO follows two ways that are off-page and on-page SEO techniques. This is the general strategy applies in SEM. Besides, search engine optimization has 3 types-White hats, Black hat, and Grey Hat SEO.
Categories are divided according to the search engine algorithm. Moving forward on the topic. First, we will discuss what is SEO and How it works.
What Is SEO And How It works
According to experts- SEO is a technique that includes editing of a website to make it visible in Search engines. These efforts are done to bring a website top in the search engine. And once your website is ranked higher in a search engine you automatically get clicks and impressions.
A successful SEO strategy works to get a huge amount of organic traffic that can utilize in many ways. For example revenue generation with a relevant affiliate link, Adsense, etc.
But how you are generating organic traffic on your website matters. As discussed before SEO have 3 types and they are categorized according to its credibility of techniques. Let’s have a brief about the type of SEO-
Types Of SEO-Recently Known
White Hat SEO|Black Hat SEO|Grey Hat SEO
As said before there are three types of SEO white, black and gray Hat. Let see how they are different from each other.
White Hat SEO
Simply, White Hat SEO is defined as the SEO techniques executed in accordance with the search engine algorithm. White SEO techniques include both off-page and on-page techniques.
For example, a website is optimized focused on relevancy and organic ranking than it is optimized using a White Hat SEO strategy.
White Hat SEO strategy includes-
- Unique and Quality content– Just to publish content writers give copy content or spin content which is against search engine algorithm. In white SEO techniques, all content published on a website is unique and plagiarism free.
- Relevant Backlinks– Backlinks plays an equal role in A search engine as of content. All search engines understand the quality of links. Backlinks created from irrelevance sites damage your SEO strategy. So, in White Hat SEO, all the links are created from the most relevance site.
- Keyword Research– Keywords are the queries search on search engines by the viewers. And content is publishe to justify those queries. In white hat, all content on a website is well researched and justifies a query searched on search engines.
- Audience focused optimization Of website– A website is created for viewers and if the viewer is not happy with your site than its waste. In white SEO techniques viewers the site is optimized according to user experience. Not just to show in search engines. Because the search engine algorithm is designed to justify the user’s intent.
- Mobile-friendly website- Mobile friendly website improve the local result. Because the mobile user is using the search engine more frequently rather than desktop users. Even search engine gives priority to mobile-friendly sites.
- Competitor Analysis– A positive Analysis of your competitor’s site ranking in search engines. It requires had a comparison and does changes in SEO strategy accordingly.
Moving on another type of SEO that is White Hat SEO
Black Hat SEO
The name of Black Hat SEO inspires with western movies. Where the black hat use to distinguish bad boys. Black hat optimization is kind of the same thing. Basically, Black Hat SEO work against the search engine algorithm.
We can say Black Hat SEO is the technique use for the instant ranking of a website. But now the search engine is not considering black hat techniques. Because it is against the search engine intent.
Black Hat SEO strategy includes:-
- Keyword Stuffing– To much use of keywords in content is called keyword stuffing. Every Search engine marks keyword stuffing. Previously it works in search engine ranking. But now a day it eliminated and mark as spamming. Keyword stuffing is the most used technique in Black Hat SEO.
- Hidden Text and Links– In this technique text and links font color is set the same as a background color because a viewer can’t see the links. But the links in count backlinks. These types of techniques are excluded from Search engine optimization.
- Content Scams– Content scams include- Copied content, automation of content, cloaking, article spinning, etc.. All these techniques come in the content scam.
- Link Manipulation– To create a large number of links, Backlinks are created from irrelevance sites. The techniques used are guest post spamming, paid Links, exchange links in the large amounts, blog commenting just the sake of links, spammy links in footer fo a website.
- Website over-optimization– This includes Alt description over-optimization. Every image has a space call Alt description where you describe an image. Excessive use of keywords in that is over-optimization.
- Paid likes, subscribes, and reviews– To promote a website besides doing quality work, people pay for likes and reviews. All this stuff is against the search engine algorithm. And techniques in count in Black Hat SEO.
Black Hat SEO is mostly against search engine ranking guidelines that may work instantly but at a time where the search engine identifies the black hat tricks. It gets your site down in ranking and it will be hard to recover the website. Also, As a strict action search engines can penalize your site.
Last but not least- next is Grey Hat SEO
Grey Hat SEO
Grey Hat SEO is a topic of debate in search engine optimization. Gray Hat SEO is never a mixture of white and Black Hat SEO. Gray hat SEO Techniques include second step optimization of any website that is done to improve a website’s ranking.
Moreover, it is difficult to define Grey Hat SEO in words but it is more clear after discussing the grey hat techniques.
Grey Hat SEO Techniques-
- Improve content– Adding length to your old content with the relevant keyword information. If your topic had a competition and the content is of only 1000 words. It might possible the content doesn’t work for ranking. Adding length to content comes in the Grey Hat SEO technique.
- Purchase expired domain-Take an expired domain improves your backlinks. This one of the popular Grey Hat SEO techniques.
- Private Blogging Network(PBN)– When you are using PBN and creating links from nonrelevant blogs than the techniques are black hat otherwise it lies in the Grey Hat SEO technique. Means if you creating links with relevant blogging network than its grey hat technique.
- Use of Keyword density– When you adding a relevant keyword in natural ways- It comes is the Grey hat technique.
- Several Social media Account– Using well maintained and different social media account for content sharing counts is Grey Hat an SEO.
These are the top 5 Grey Hat SEO techniques.
Conclusion
We have discussed all 3 types of SEO. Now the difference is clear. But one question is which technique should be used in search engine optimization.
White Hat SEO techniques are best to use. Because it follows the search engine algorithm and will work for long. Black Hat SEO technique may harm your website in many ways like penalties, sudden down in ranking, etc.
Grey Hat SEO is not completely wrong but excessive use of grey hat techniques may cause a problem for your website.
On a final note, White Hat is the right type of SEO that should use for optimization of a website.
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