Are you willing to know the Ways to Drive Sales on a Small Business Website? Your budget does not matter, there are always ways to increase your sales and develop your business.
But one of the most difficult aspects is increasing your sales when your budget is tight, whatever the reasons are. It might be a challenge to increase your sales while keeping marketing (Email Marketing, etc) and advertising dollars under the control or anything else.
Thus, this is what we are elaborating here! Keep reading…
Ways to Drive Sales on a Small Business Website
Following are the ways one can drive huge sales on a small business website as follows:
1. Advertisement
The very important thing for a small business website is an advertisement.
Now the question is, how to advertise your brand services in a good and efficient manner. Hence, for this, you may use the following illustrated methods to advertise –
TV Advertising – You can prefer T.V advertisement for client relationship that would be effective for you.
Radio Advertising – It is low-cost advertising than TV advertising to improve your business for your growth. In this ad, you can prepare a voice presentation that would introduce your company through voice. It helps you can interact with village people for your business.
E-Mail – E-mail is less costing medium to introduce your advertisement. You may use bulk E-mail Services to introduce your services to more than 1 lakh people through this facility.
Telemarketing – It is also an effective service. However, you can use IVR or you may manually call for advertisement.
Online Advertising – Text, display advertisement (banner, skyscraper, Organic Search Engine Optimization, email/application/software eng MSN, etc).
This all methods might help you in driving sales to your business sites. Some other methods of the same areas magazine advertising, printed directories, sponsorship, branded objects, public demonstration, and seminar.
2. BDM
Every company has its own Business Developer Manager.
They are responsible for growth. They have a skill that is known as customer relationship. Apart from they have lots of ideas to improve business and productivity. Without BDM you will not get higher growth.
A person who has a mind to increase business stage at the end of thinking is known as BDM.
3. Keep Your Website Simple
A website is not to just to drive the traffic. But it somehow also converts the visitors into potential clients.
And the best way to do so is to keep your homepage simple. However, you do not have to overwhelm the users. Hence, the fewer the offerings on your site, the more efficiently you will be able to cater to your visitors. Which thereafter, converts into clients.
Well, you can make your website interesting by adding videos to your landing pages. According to Meshabal, the video has increased conversions by 86 percent. This is because the human brain is capable of processing 60,000 times faster towards the visual information as compared to text.
Therefore, incorporating a video to educate your visitors about your business is more effective than doing it through text.
4. Focus on SEO
Every second Google processes over 40,000 searches every second. Which means 3.5 billion searches per day.
However, if you want to benefit from this figure. Then, you need do SEO for your site. SEO means more traffic, which ultimately means more sales. Well, the key to SEO (Search Engine Optimization) is quality content.
Thus, make sure to write the quality content that serves different segments. Besides quality content, you also need the right keyword strategy. For this, you may take advantage of tools such as Google Keyword Planner, etc.
5. Eliminate Downtime
Whether you’re a large e-commerce website or just a small blog. Downtime will have a huge impact on your site.
As off Google has a downtime of only seven minutes, whereas, itself facebook has a downtime of around twenty-five minutes only. According to research done by Akamai Technologies, 47% of consumers become impatient if the website loads in more than 2 seconds.
And 14% will be switched to any other website immediately. In addition, the time to load the site is one of the most important ranking factors in Google search results.
6. Ask for Referrals
Your existing customer is also a good asset to provide you with client referrals, if you know that a customer is satisfied and is happy with your products, then ask them for the names and contact information of those small business owners.
Often, you may also ask a satisfied customer for the testimonial. And then use them on your website and in sales email or newsletters. Always make sure to ask first while using a customer testimonial.
7. Have a Limited-Time Sale or Promotion
Increasing sales might seem antithetical if you don’t count your products.
But giving a little relaxation can make your products and services more attractive to the customer. However, be sure to clearly define the parameters of the sale.
It may include — start and end dates. There is no such illusion if the customer decides to continue working with you on the promotion process ends.
8. Raise Your Prices
Again, it seems antithetical towards the increasing sales. Thus, because of higher costs might make some potential or even current clients hesitant to work along with you.
However, when you increase prices, don’t do it silently. Very often, announce the increase to your existing customers. And provide them the chance to renew their contracts. Or to purchase products and services before the price increase takes place.
Increasing prices is not something that should be taken lightly. Ensure to analyze the pros and cons of increasing your prices for both small-term and long-term.
However, there is no need to spend on any of the strategies on the cash front. They will actually take time and commitment from you and your sales team to really take off. Whether over the phone call, in person or via a social media channel.
Conclusion
Here, in this blog, we have discussed 8 ways to drive sales on a small business website.
Often we concluded its layout, its definition, and the ways for the same in detail. They do add value to any blog post. And, this leads to the end of the blog.
We hope this blog helped you. However, if you found the blog useful, do not forget to use the comment section provided below. Also, share the blog with your peers. You are on your way to getting more exposure.
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