Pinterest is not just a social media but a visual search engine also. And to get traffic from Pinterest you should understand Pinterest SEO and why you need it.
In the year 2019, a Pinterest user just got doubled. When everyone following the social media detox, Pinterest has a hike. Almost 42% of American who took a break from Facebook has moved to Pinterest. This statistic shows Pinterest is gaining more popularity and engagement from the past few years.
As said before, Pinterest is not just a social media, it’s a search engine too. And this search engine has around 75 billion ideas and almost 1 to 2 million active users per month. Also, it’s a source of income for 40% pinners. So. it’s clear that Pinterest can be a source from where you can earn, promote and gain popularity for your website. The thing is how you will optimize Pinterest?
Here in this article, we will discuss Pinterest SEO tips and tricks that help you to improve your visibility on Pinterest.
Pinterest SEO Tips
Pinterest is an image sharing site and you can share any image according to the goal. But you need to optimize Pinterest according to requirement and that needs a strategy and tips. So, keep reading to get Pinterest SEO tips-
1. Pinterest Profile Optimization
2. Pinterest Board Optimization
3. Optimize Pins
4. Use quality images in Pins
5. Description of Pins
6. Pinterest Keyword Research
7. Analyze Pinterest referral traffic
8. Rich pins on Pinterest
9. Website verification
10. Consistent posting of Pins
11. Use a vertical image in pins
Let’s have a description of each Pinterest SEO tips
1. Pinterest Profile Optimization
For any profile, the username is the most effective way to reach your audience. So, assign unique interesting username for a Pinterest profile that justifies your brand and your goal. Also, your username will be the main keyword of your profile and it will set in Pinterest profile URL also. So when you select a username it should be catchy and easy to remember.
For Example, our brand is Seoczar and we want to promote it o Pinterest. So, we use Seoczar as the user name for the profile. This username defines our brands.
2. Pinterest Board Optimization
When you post something on Pinterest it asked to select board. Those boards are a category of your Pinterest content that is created by you. All the board should be well organized which reflects on the images you shared in that board.
Let’s assume that you have different products to promote. Like shoes, bags, clothes, etc. So here you will tag you the board with shoes or any other keyword like trending shoes, best shoes, etc. And you will add all pictures of shoes on this board. Similarly, create a board with major categories and add related pins to it.
This trick will make your Pinterest account more organized and attractive.
Our advice to title a board is, title it with the most searched keyword. Also, a funny and clever title is a better choice for your board. But, it will not work for funny content only.
3. Optimize Pins
Daily pins on your Pinterest accounts reflect about your profile. Perfect optimization of pins improves the online visibility of your Pinterest profile. To optimize your Pinterest pins, title them with the most searched words. Such titles are easy to search by search engines and your pins will be visible on search queries.
Like if you search ‘home decor idea’ in Google then it shows all related pin in search results. Moreover, use longtail keyword to more specify your pin.
4. Use quality images in Pins
Pinterest is all about images so quality matters. Use high-quality images in your all pins. Reason for pointing this fact is, Quality images are eye-catchy and when a user finds a relevant and quality image than the chances of sharing that pin will increase. So, Pinterest supports high-quality image and its more engaging for users also.
5. Description of Pins
Don’t just put hashtags in the pin’s description. The description must describe the image. So a user can easily connect with your visual content.
Basically, the concept of writing a description in pins is, to clear the perspective of the created pin. When the viewer has a quality image with quality words than he connects more to the idea of that picture. So write a description and then add a hashtag to it.
6. Pinterest Keyword Research
Keyword research for Pinterest depends on how you analyze Pinterest as a search engine. Analysis of Pinterest will let you know how Pinterest is showing the results for any query. In other words, you to understand the working of the Pinterest search engine.
That’s how you will understand what keywords you should use to make your pins in the search results of the Pinterest search query. LSI keyword in the title will also improve the chances of appearance of your pin in searches.
7. Analyze Pinterest referral traffic
Pinterest is one of the social media platforms that can give you quality referral traffic for your website. Here analyze how pinners reach your pins and pages. Moreover, optimize the most popular pins and upgrade your content with the latest posts. When you are done with the Pinterest referral traffic analysis than you chances of getting ranked on Pinterest in popular pins and board will be increased.
8. Rich pins on Pinterest
Pins in which you can add extra information are known as rich pins. But applicable for Pinterest business account only. Rich pins have 4 types
- Product pin
- Recipe Pin
- App Pin
- Article rich pin
In all four types of rich pins have there own kinds of description. Product pin description includes pricing, stock availability and a link to buy the product. Recipe pins description includes ingredient, cooking timing and serving size. App pins include installing buttons of easy download. Article rich pins description contains the title, article short summary, and author name.
Rich pins have extra benefits than the normal pins. Have a look at the benefits of rich pins-
- Rich pins allow adding extra info and keywords
- Easy to control info updated in all pins related a website
- Info in rich pins is updated when info in the linked web page is updated.
- Title appear bold in the feed
- A brand is created with your interest account and profile.
- You own a follow list of people that follows you for your interest and shows interest in your pin.
9. Website verification
A verified website gains priority on the search results. A verified website increases the authority and credibility of the pinners. However, verification of a website on Pinterest enables you to access more details like Pinterest analytics, Pinterest profile performance tracking of your most popular pins.
So, if you want to stay on Pinterest for long than verify your website first then begin with pin posting.
10. Consistent posting of Pins
When you create a profile on any platform, likes and shares are not enough to make that profile reliable. Also, pin consistency is a responsibility that makes you a reliable user. So post frequently and attractive images.
Regularly post pins, but don’t get obsessed of it that you profile looks like a spammers account. Post at least one pin on regular bases. Also, maintain the relevancy of pins with previous post and boards.
11. Use a vertical image in pins
It has been observed that vertical images are noticed more as compare to other images. So sharing vertical images can help you to get more popularity on Pinterest. The idea was simple but may prove a hit for your Pinterest profile.
Conclusion
Pinterest can be a rich source of quality referral links. You just need to optimize it in a proper manner. The tips we share for Pinterest SEO are tried and tasted. So, implementation of these tips will definitely help you to gain traffic on your Pinterest profile that directly influences referral traffic of your website. Quality referral traffic from Pinterest is also counted by Google and this will help you to rank in Google.
Don’t forget to share your experience with us. Use the comment box and share your view about Pinterest SEO tips and strategy.
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