Honestly; Increasing Domain Authority Is Not A Doddle! Hence, If you are willing to know How To Increase Domain Authority Of A Website, then, you are at the right place. Well, In this era DA (Domain Authority) and PA (Page Authority) is the utmost thing for a website.
However, most of the bloggers and site owners have one goal in common; Rank higher in search engines like Google, Yahoo, Bing, Ask me, etc. Whereas, there are hundreds of web metrics for this issue.
But among them, one web metric has grown its importance exponentially, since it came into the world of SEO (Search Engine Optimization.) That web metric is known as DA (Domain Authority.)
In addition, there are hundreds of metrics/factors that Google uses to determine the ranking of a website. Further, if you are not very aware of these factors, then, feel free to move along with our blog on 50 Best Google Ranking Factors For Beginners.
Thus, this is what we are elaborating here! Keep reading…
What Is Domain Authority?
Understanding DA (Domain Authority)!
Well, before you work on DA of your website, you need to understand what elements affect the DA (Domain Authority) of a site. And even before that, you wish to find out the DA of your website.
However, there is a bulk of DA tools for checking the DA, but I will prefer the OSE (Open Site Explorer) which is developed by MOZ.
Whereas, this tool is free of cost, but, provides a month before the report. Hence, looking at this, MOZ developed a new tool, named as MozBar, it is an extension tool and provides you the time to time DA, PA report.
Now, its completely on you, if you are willing to check DA of your site along with OSE (Open Site Explorer) you need to follow the path illustrated as follows: moz.com >> researchtools >> ose.
Further, if you wish to be updated continuously then add the extension of MozBar. For this, simply type MozBar – Chrome Web Store in Google. Now, let’s have a look at the DA (Domain Authority,) & PA (Page Authority.)
An image to illustrate the same is as follows:-
Thereafter, you need to enter the URL of your site into the search bar, finishing that hit the search button, and you will see a result page as shown below.
From this upcoming window, you will see your DA listed underneath the “Authority” heading.
However, by a rough idea, I’d say most of the DAs hover around the 30-50 mark. But that marks range is for the sites that have spent a quality of time while building authority, backlinks, and traffic.
Whereas, a brand new website will have a smaller DA (Domain Authority.) One of my friend has a site that is only a few years old and the DA, PA of that site is now 30+.
In addition, let’s have a look at what exactly makes up the DA (Domain Authority.)
Well, a quite definition to the same is as follows — It is a search engine ranking score developed by Moz, that predicts how well a site will rank on SERPs (Search Engine Ranking Pages.)
However, it has a score range from 1 to 100, where higher scores corresponding to a greater ability to rank. Fortunately, Moz has a trade secret algorithm like Google does have which determines the DA.
However, Moz itself has named a few of the factors; which are as follows:-
- Link Profile
MozRank is the version of Google PageRank Algorithm. Whereas, it computes the link popularity.
However, a page earns the MozRank based on the other page on the web which links to it and the MozRank of that linking Page.
Hence, the higher the MozRank of the linking pages, the higher the MozRank of the page receiving those links. In such a manner, it reflects a type of raw link equity for any given webpage on the internet.
Moz trust is often similar to that of MozRank. However, despite measuring the link popularity from all pages and links equally, it encompasses a form of link equity that is somehow tied to the trustworthiness.
Well, the trustworthiness of linking sites is very important because receiving the links from sources with inherent trust as of the homepage of the brand university site, govt homepages, and many more.
3: Link Profile
It is a makeup of links that are linking to your website!
However, one of the most famous search engine i.e, Google favors that links from a variety of website’s as well as high authorized website’s.
Further, a question arises — which is as follows.
How Does Moz Score — Domain Authority?
Moz scores the DA (Domain Authority) on a logarithmic scale which is scored up to 100 points.
Somehow, it seems easier to grow your site score from 20 to 30 than that of to grow it from 70 to 80 and above.
Now, let’s have a look at the PA, which commonly stands for “Page Authority.”
What Is Page Authority
Understanding PA (Page Authority)!
Knowingly it too is a score assigned by Moz, which forecast how good a particular page of a website will rank on SERPs (Search Engine Result Pages.)
Well, the score range under page authority is same as that of DA (Domain Authority) i.e, 1 to 100, with higher scores analogous to a greater ability to rank onto the same. Very often, it is based on the data from our web index and even wraps dozens of factors.
Further, a question arises — which is as follows:
How Does Moz Score — Page Authority?
Moz scores the PA (Page Authority) on a logarithmic scale which is scored up to 100 points. However, as we are aware of the growing score section, so, let’s jump to the next point. Here it’s —
DA (Domain Authority) vs PA (Page Authority)
DA commonly stands for “Domain Authority,” it measures the predictive ranking strength of complete domain or subdomain.
Whereas, PA which stands for Page Authority scales the ranking strength of the individual page.
Now, let’s get cracked to the ways/tips/how to increase your DA (Domain Authority.)
Ways To Increase Your Domain Authority
If you are willing to increase your sites DA ranking then, you need to focus on maintaining a healthy link profile. Hence, put your link profile along with all backlinks which you have earned for your site.
Needless to say, Google likes the link profile which has lots of variety in them. Because link profile is a sign of trustworthy site. Very often, it likes the profiles which are healthy, where healthy link profile is one that follows all the Google guidelines.
However, there are many strategies which make your site penalized and even make your link profile unhealthy. Whereas, if you are not aware of how to restore a site from Google updates, then, feel free to move along with our blog on how to recover a website form Google updates.
Well, Google often call them link schemes, here is an official list of prohibited link schemes; which is as follows:-
Everyone does have such few links that fall into the category of link schemes. Needless to say! No site is perfect. But, all should remove them if you want search engines to see your website as an authority.
Now, let’s get back to the sub-heading —
1: Select A Good Domain Name
If you are just starting, choose the relevant domain name for your website. Look at our site, seoczar as an example. We’re focusing primarily on the WordPress, SEO plugin, which explains why we have the keyword ‘seo’ in our domain:
It should be something that is relatively easy to remember so that visitors do not have any problem returning to your site because they have forgotten your domain name. You also want to purchase an old domain so that you do not need to create a domain age.
2: Optimize Your On-Page Content
SEO is important for both domain authority as well as Google search engine ranking, so make sure you optimize all on-page code including your title tag, image alt tag and content.
In addition, include variations of your main keywords, keep all your permalinks brief and relevant, and create sidebar sections for new posts.
3: Erect Linkable Content
For earning high-quality links from multiple domains, which is an important factor for both MozRank and MozTrust, you need to publish regularly high-quality content over them.
An image to illustrate the same is as follows:-
The better your content, the more likely another official site will link to it. This means that your content should be relevant to your brand and your audience, informational, creative and well-written.
4: Revamp Your Internal Linking Composition
Meanwhile to say! Improve your site internal linking structure.
This is so called because many websites are concerned about earning external links that they ignore the importance of internal links. Internal links help visitors direct the things they are trying to find, which is improving the user experience.
This means that if they have made a serious disturbance to your previous list of blog posts. Then, they can still find their way through one of your internal links to your homepage.
Here, In SEOCZAR, we usually do internal linking by suggesting other related blog posts to our users. Only if they would like to read more about the same post.
However, Internal links often help the users/visitors to overcome their frustration. Whereas, it too helps them in getting engaged with your website at the same time. Additionally, internal links make it easier for search engines to index your entire site very rapidly.
5: Remove Bad And Toxic Links From Your Site
Each time in a while, you should go through your link profile and must have a look for any backlinks which might be toxic for your site —
This will allow you to delete links from bad sources which can hurt your domain authority instead of helping and increasing it.
However, It may be difficult to check each and every link on your site. Hence, to make the things easier, you can use the SEO Link Manager. Which can help you to manage all your links in one place.
Now you do not have to check the link one by one. Despite, you may check the status of your link – whether it’s broken (died) or alive on the link manager tool.
6: Make Sure That Your Site Is Mobile-Friendly
As we all know that, a number of online users trace the web through mobile phones. Hence, If your website is not yet optimized for mobile use, then you are behind the going way.
However, this will not damage your mobile search engine ranking only, but you will lose a lot of visitors who will leave your website after realizing that the site is not being properly displayed on their cell phones or tablets.
To check if your website is mobile-friendly, you can visit this mobile-friendly test through the Google Developer Page. This will analyze your web page and tell you how mobile-friendly your site is.
7: Increase The Loading Speed Of Your WebPages
Slow loading speed of your web pages may have a bad effect on your bounce rate.
This is because most of the users have very little patience for a page that takes a lot of time to load and they often will end up by leaving your site altogether if you are patient wears out.
Further, you need to check out your website loading speed and if it is not quite fine then make it.
8: Nurture Your Content Via Social Media
Since social signals are a big ranking factor, you need to promote your content on social media to get those signals. Else, your content will sit only on your site.
Thus, for coming out of this, post links to your content on different social media pages. Often, ensure to encourage your followers to like, comment and share the same.
However, you may also add social media share button directly on your web pages.
Wrapping Things Up
Here, in this blog, we have discussed How To Increase Domain Authority Of A Website.
Often we concluded its layout, its definition, and the key points in details. They do add value to any blog post. And, this leads to the end of the blog.
We hope this blog helped you. However, if you found the blog useful, do not forget to use the comment section provided below. Also, share the blog with your peers. You are on your way to getting more exposure.