We’re already in 2018. Hence, we need to discuss the Best SEO Opportunity. However, with a new startup it is a great time to check or see where we stand in a web industry — and how things might reciprocal in this year.
Well, the Google considers over 200 different factors in its algorithm to rank any website. And Search Engine Optimization is very complex and challenging for them. Thus, when it comes to SEO, changes is the only constant.
Not surprisingly, it is very difficult to stand a firm on its ever-changing ground. Often, when the rules and the trends are shifting at the speed of sound.
Thus, this is what we are elaborating here. Keep reading…
What is Search Engine Optimization
Search Engine Optimization in short stands for “SEO.” However, it is the art of increasing the quantity and quality of traffic on your website. And gain organic search engine results via SERP (Search Engine Results Page).
SEO (Search Engine Optimization) needs to complete or it includes the linked title, the linked page, URL(Uniform Resource Locator), tag, keyword, and the basic META (Most Effective Tactic Available) description of the page content.
Thus, forming and working for these elements one can be the master of SEO.
Best SEO Opportunity in 2018
Since search engines try to improve the quality of search results. Some ranking factors shift in shapes, others fall into oblivion, and totally new ones are born out anywhere.
Thus, to help you stay ahead of the game in 2018, we are cracking the 8 Best SEO Opportunity.
1: Increase the Backlinks
“Backlinks,” stands for the link to your site. Often, they high our SERP (Search Engine Results Page). Thus, to get more organic traffic on your website make an increment to the backlinks.
However, the increment in the backlink is directly preposition to the quality of the links to your website. And of course, you want to keep an eye on your Google First Rank.
Hence, while crawling the website link, Google looks in particular for more backlinks on your website. Just to understand how your pages are connected to one other and in what way. Certainly, the search engine is the merge of hundreds of ranking factors.
But the increase backlinks which represents the most important metric for SEO.
2: Build Your Brand
Having the brand listed in the top-rated SERP (Search Engine Result Page) means consumers will be more likely to use the services.
It can also open the opportunities for the collaboration with other organizations in the industry. However, the performance on social media website does not necessarily play a part in the Google’s ranking system.
Twitter, Facebook, YouTube, etc are all the excellent vehicles for spreading the word about the brand. Often, It works for the social media engagement on your website. It helps you to make a brand in the business.
3: Use Local Structured Data Markup
What is Structured Data Markup and What is its scope for SEO?
Structured Data Markup is a tool that allows the search engines to not only crawl your site but also to analyze it. Yes, often, the search engines can have a difficult crawl time for web page contents.
However, some of the content that seems to be perfect and obvious to humans are meaningless for the web crawlers. That’s where structured data markup comes in to search and optimize.
Hence, Google offers the pretty useful tools to help you begin using the structured data. Whether it’s structured data testing tool. Which is used to check the correctness of markup? And too helps with the markup content by using the mouse instead of the coding.
4: Mobile-first Index
2018 is more than likely to be the year. That the brand will realize the potential of putting mobile first, rather than the catering to mobile as an afterthought.
But if it does not, the brands and the business need to put the mobile first. Anyway according to a recent study, fifty-seven of the website traffic comes from the mobile devices. More than it, there is a significant difference between the process that keywords rank on the mobile and the process they ranking on search.
So, here the mobile-first content is needed in the order to have the best chance of being visible in the mobile search.
However, Mobile Optimization for the local users, along with rising of the voice search. Can provide the excellent way to create the successful SEO strategy in 2018. By facilitating search experience through the relevant and personalized answers.
Often, the Google’s focus on the AMP. Which made the publishers to consider the use. Well, by a recent search counting has crossed two billion of AMP. Thus, the brands that want to keep up with engaging changes in the mobile search has to keep up with the trend and experiment.
Consequently, they need AMP (Accelerated Mobile Pages) or any other fixes element to improve their website speed.
5: Increase the Visualization
A picture or image still says more than thousands of words. Hence, for this reason, we include the videos in the Search Engine Optimization.
Which is a very valuable tool to get, and keep, visitors to your website. Research has illustrated that the people tend to attach much deeper to those sites which hold such animations and photos.
As the result, use of a well-produced video in your brand message will earn lots of likes and shares than even the best “world-only” copy.
6: Invest in Content
Filling the website pages with boring, the rehashed copy is not going to win you any fans. Hiring the professional writer to produce the high quality and original article, reports, products reviews, and the descriptions will establish the solid brand presence.
And will provide you the visitors to your website with real values. Often, the digital technology is becoming more sophisticated and globally accepted every day.
It somehow means that now more than ever, brands and businesses need to engage and interact with their target markets. And for this, you need to invest in content. Or you yourself have to invest a lot of time in the content writing.
7: Keywords Usage
These days, quality content has thrived on the relevant keyword that disperses in content properly. However, there are a lot of tools like the Google keyword planner.
From which you can take the widespread information details. That is related to keyword idea, based on the phrases, and the search volume trends for only a particular selected keyword.
Consequently, the selected keywords will help you to make your content rich. By using them in your blog content or posts. Moreover, artificial intelligence gets more popular. Which makes the demographic based on the long tail keyword.
Hence, such long tail keyword will be a priority for voice searches.
8: Focus on the Reviews and the Ratings
You need to focus on the reviews and ratings of your website. As they are they feedback on your website. From them, you may easily overcome the issues made in your blog, content, pages, posts, etc.
However, according to a recent survey the internet users behaviors in the context of the reviews and rating of the local businesses revealed these insights:
- 70% users are willing to leave the reviews and the rating if they are asked to do so.
- 84% people trust online reviews and the rating before making purchase decisions.
Thus, concentrate on getting the reviews on your Google business page and other pages. Like Facebook, Twitter, etc.
However, you can use the social media listening tools. To be alerted whenever the brand is mentioned online. And use these types of opportunities to request the users to leave the reviews. Often, use the schema markup to showcase your reviews and the rating in the search engine results.
Here, in this blog, we have discussed the 8 Best SEO Opportunity in 2018.
Often we concluded its layout, its definition, and the Opportunities for the same in details. They do add value to any blog post. And, this leads to the end of the blog.
We hope this blog helped you. However, if you found the blog useful, do not forget to use the comment section provided below. Also, share the blog with your peers. You are on your way to getting more exposure.