It’s not just about the best social media monitoring tools which are free to monitor. But we should also be aware of what it is and how they work? The greatest way to make social media sites truly work for you. Is by monitoring your audience activity or behavior. And by looking at what audiences say about your brands, your services, and you.
If you have complete data in front of you. Then you may analyze the information to make the informed decisions. About how you promote your brand, your site, etc. On the social networking sites in order to achieve maximum engagement. Which in turn, can increase the sale.
However, the best way to gather your data is by using Social media monitoring tools. Somehow, these tools monitor, almost everything about the user’s activity or behavior. Consequently, you can also track the URL, keyword, hashtags and much more by using this.
Thus, this is what we are elaborating here! Keep reading…
What is Social Media Monitoring?
Social Media Monitoring is often known as Social media measurement. However, it is a way of computing the popularity of a brand or company. And this computing is done by wrapping up the information from Social Media Channels.
For Example blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, etc. Well, this process starts with defining a goal. That needs to be achieved and defining expected the outcome of the process.
Why Use Social Media Monitoring Tool to Monitor?
There can be numerous reasons for using such tools. However, one’s businesses should use such tools. Hence, very first, social monitoring allows you to capture powerful insights. Into your customers, competitors, and industry influencers.
However, instead of just hiding things of interest. It lets you target specific keywords and topics. Thereafter, you can use these captured insights to influence your online presence. And help you to improve brand sense.
Thus, to make our life easier. We have put an eye and ears on the best equipment. And have to raise up with the list of the following tools.
Best Social Media Monitoring Tools
These are the tools which make social media truly work for you. However, they monitor audience behavior and see what they have to say about you, your products and services, and even your competitors.
Following are the best Social media monitoring tools free to monitor your business:
1: BuzzSumo
This is one of the great social media tools for content research. But it also has an excellent way to analyze and monitor your FB pages. However, Buzzsumo will report you about what day is the best for your post. And how long your post should be shown. Along with this, it will report which type of content will work the best.
2: Klout
This tool is one of the most for controversial social media monitoring.
However, people who hate it and claim that it’s scoring system is completely wrong. And often we are trying to negotiate and interact with them but that seems an impossible mission.
Despite this, some people find it useful. Because it affects Twitter via engagement. Thus, it seems good to have an eye on what people think about your brand and to see what affect them the most.
Using Klout says you can adjust your posts according to your interests. Towards your targeted audience interest. And it too increases your engagement rate.
3: Google Alert
With Google Alert, you can monitor the web. Thus, only for interesting new contents. However, mention your brand or yourself, your competitors, industry leaders, and so on.
Because they are extremely easy to set up. Often, we say this tool is for beginners. Well, by creating a Google Alert, you will receive email notifications every time. Whenever, the Google finds new results on a topic that shows interest in blogs, forums, and news sites.
Now, here arrives a question how does it work? Just go to the Google Alerts page, type your keywords or phrase in the box. And provide the email address to receive a notification every time from Google.
4: HootSuite
HootSuite is the most popular social media monitoring tool. However, it can track the activity across the number of social media and platforms.
Those networks and platforms include Facebook, Linkedin, Twitter Foursquare, Google Plus, and WordPress. Hence, you may also manage the Social network accounts by scheduling the posts across multiple platforms.
Well, If any person is handling the social media account. Then you may delegate the tasks.
5: Reddit Keyword Monitor Pro
Over 250 million unique users and 8 billion monthly page views, listening, and monitoring your brand should be part of your social media surveillance strategy on Reddit.
However, use the Reddit Keyword Monitor app to monitor keywords and phrases on Reddit. Thereafter, learn who is talking about your brand, business or competitors. Hence, the last thing you want is. Just have some strangers host a Reddit AMA. Which commonly stands for Ask Me Anything.
6: StreamView For Instagram
With the community of over the 700 million users. It makes the sense to monitor what anyone is posting on Instagram. Especially if your audience falls in the 18 to 29 age range.
However, with stream view for the Instagram app. You may monitor the post by the location, username or hashtag. The app within the Hootsuite allows you to monitor and engage with the users that are posting in your area, or an area you can choose to follow.
For example, you can use stream view during the events to see them. And to see what is being posted.
7: Reputology
Online reputation management is extremely important and surprisingly very easy to use. Often, this app lets you monitor and check the main review websites, such as the Google, Facebook reviews etc.
Thus, you may engage with the reviewers and resolve any issues in a timely manner. Hence, you can track the activity across the multiple storefronts and the location. And can respond quickly via quick links.
8: BoardReader
Many times we forget that social media doesn’t just include big players. We do count the forums and messaging boards. However, this tool allows you to search for specific terms.
Often, on the range of different forums to see what the people are saying about your brand or you. Thus, putting in the term will return a list of all of these posts up to the previous two years.
Thereafter, you can generate the chart to look for trends. And compare terms against each and other. It is a great way to find conversations about the brands.
9: HowSociable
This is a handy tool for measuring your competitor and your social media presence.
A free HowSociable account permit you to track twelve social websites, including Tumblr and WordPress. However, if you are interested in twenty-four more, such as Facebook, Twitter, Pinterest, etc.
Then, this tool approaches social monitoring. Which is a bit different, as it breaks down the scores for the different social media platforms. Allowing you to see which social media platforms work the best for you and which ones need further development.
10: LikeAlyzer
Likealyzer allows you to analyze your Facebook page. This tool provides you a good roundup of the stats, while there are some benchmarking and the competitor’s options in the pipeline.
The tool from the Meltwater provides you a page rank of their own creation called the “Linkerank.” You can also get the information on engagement, likes over time, and your web ranking against similar web pages. It is a very good tool to get the quick top-line analysis of the Facebook page.
CONCLUSION
Here, in this blog, we have discussed the Best Social Media Monitoring Tools Free to Monitor.
Often we concluded its layout, its definition, why we should use it, and the tools of the very topic in details. They do add value to any blog post. And, this leads to the end of the blog.
We hope this blog helped you. However, if you found the blog useful, do not forget to use the comment section provided below. Also, share the blog with your peers. You are on your way to getting more exposure.
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