Do you want to want to know the Amazing Things That Do Not Affect Your Google Ranking? As we all know that Google uses almost two hundred different factors to the rank any website. It doesn’t matter how accurate this number is.
However, if you are willing to know the Google Ranking Factors. Then, feel free to move along with our blog on 50 Best Google Ranking Factors For Beginners.
Well, these factors do not directly affect search rankings, but, when combined with other on-page best practices, they work together to support the factors that Google relies on and your rankings will soar.
Thus, this is what we are elaborating here! Keep reading…
Things That Do Not Affect Your Google Ranking
Needless to say! If your site is not ranking, then it might have been penalized by Google. You need to recover it, however, if you are not very aware of how to recover it.
Then, feel free to move along with our blog on How To Recover Your Website From Google Algorithm Update. And what the things are which don’t affect your Google Ranking.
Following are the things that do not affect your Google Ranking.
1. Mentioning Keywords Several Times
Using a keyword in the title tag can affect your rankings. Recent data from Moz shows that a title tag that begins with a keyword tends to perform better than title tags.
Repeating keywords several times in your content is not a good SEO practice. The content length, readability, uniqueness, speed, and so on play an important role in the keyword density.
Many things have happened in the SEO world since then the Penguin update, the Pigeon, and the Hummingbird algorithm came. All of these Google updates and algorithm changes were for one thing: to deliver the most relevant, fresh, and useful content to the users.
Google cares about the users, not site owners. So mentioning keywords several times in your content will not help your search engine ranking. Google will penalize when you over-optimize your web page.
2. Stuffing Keywords In Your Image Alt Text
Keywords in your image alt text won’t directly affect your site ranking. Image alt text is important because of the impact which it has on your user’s experience. But it does not affect your search engine ranking.
Image alt text helps to resolve the image display issues. If the image doesn’t load properly, due to slow internet connection or browser issues, the alt text displays to illustrate the user what’s supposed to be there.
They use the same keywords or phrases with the hope that search performance can be improved. But there is a big difference. If the image does not display well then a user should know what to expect from the alt text in the image. That’s not for boosting organic search engine ranking but for providing a better experience for the user.
3. Knowledge Panel
Knowledge panel is illustrated around the web and sometimes provides the information from Wikipedia. What about the site links where the brand name is searched and you get branded site links?
The first few sets of results are all from your own website and they are all indented. Anyway, It does not have any impact on your ranking for a search query. It could be that showing up here means you are going to get many clicks, a higher share of those clicks, and it’s a good thing for you and your site.
It does not have any impact on your rankings for some totally unbranded query to your site. Normal sites build up links and knowledge panels as their brands become bigger. And as they are better known. Often, they get more coverage around the web, it doesn’t matter whether you are online or offline.
4. Using Schema Markup
Schema markup is a code that helps search engines to return the results for user searches. Since the markup is HTML code, you can use them to markup your pages.
So that search engine spiders understand your page in a better way. Schema.org is the site who provides markup. The site came about when Google, Yahoo, Yandex, and Bing agreed that search results should be consistent across the search engines.
Once you add the Schema markup to your HTML, it may improve the way your page displays in the search engine results pages. By making the rich snippets more compelling and adding a Schema markup does not improve your site ranking.
Hence, we may say that it does not affect your Google ranking.
5. Title Element
The title of the page is in the header of a document and it is the brand name. After that, we face a separator, some words, and phrases of the brand name.
It does not matter if that separator is the pipe bar, a hyphen, a colon, or any other special character that you would like to use. Google does not care about it. Consequently, there is no need to worry about it.
This is a personal preference issue. It may be found that one of these characters has a slightly better click-through rate and preference than another one. However, we have not seen anyone broadly on the web. Some people say they particularly like the pipe over the hyphen. Thus, It does not matter too much.
6. Raw Bounce Rate or Time on Site
If you have time on site of few minutes and you look at your industry averages. Then benchmarks by Google Analytics which you’ve opted into sharing will saw that the benchmarks of industry are lower than average.
Well, It is not going to hurt you in Google web search. Often, It could be the case that visitors might be coming from somewhere else. It may be the case that you are actually serving up a faster-loading site and getting people to the information that they need quickly. So their time on site is lower or even their bounce rate is higher.
Hence, raw bounce rate, raw time on site does not matter and likewise, it does not affect your Google ranking.
7. Age Of Your Website
Google does not care whether your website is registered in 1995 or 2006 or 2017. They only care the degree to which your content helps, your links, authority signals, etc.
Truthfully, there is a correlation going in this direction. If you started a site in 2000 and it is going strong till now, then chances are good that you have built up lots of links, authority, equity, and all those signals which Google cares about.
But if you just had few successful years and registered your site in 2015. Then, you might have built up all those same signals. Google will be going to reward that site, even more as it is built up with the same authority and is influenced in a very small period of time versus a much longer one.
8. Likes, Shares, Plus-Ones, Tweet Counts of Your Web Pages
If you have a Facebook account and it shows that you have 15000 shares on that page. Google does not care about it. They don’t even look at that or use it.
But if it turns out that many of those people who shared it on Facebook also did other activities that resulted in lots of browser activity, search activity, click-through activity, increased branding, lower pogo-sticking rates, brand preference, and links? Google cares about a lot of those things.
So indirectly this can have an impact and directly it has no impact. So, it may or may not affect your Google Ranking.
9. Using H1, H2, H3 Tags
If you put the headline inside an H2 rather than H1 Google considers it a little less important. No, that is definitely not true.
Google does not care at all whether you use H1s or H2s or H3s. whether they just look at the content or they say this one is big and at the top and bold. That must be the headline and that is how we are going to treat it.
Even if you use H5 or H2 or H3 that is CSS on your site. Very often, it is only up to you and the designers. Consequently, It is best practices in HTML to make sure that the headline, the biggest one is the H1 and so-on.
They are used for design purposes and for having HTML and CSS. but from Google’s point of view, it is not important and does not affect your ranking.
10. Use of Defaults
When Google crawler arrives at your site it will crawl the entire site. However, If you don’t have a robots.txt file, have a robots.txt file but it doesn’t include any exclusions, any disallows, has no meta robots tag, etc.
Then, it will assume that they get to crawl everything and they should follow all the links. Hence, using things like the meta robots “index follow” or using on any individual link, a rel=follow inside the href tag, or in your robots.txt file indicating that Google can crawl everything doesn’t boost anything.
They assume all those things by default. Using them in these places, saying yes, you can do the default thing, does not provide any special benefit. It doesn’t hurt you, but it gives you no benefit. Google does not care at all about it.
11. Choosing a Dedicated IP Address
According to Google, a dedicated IP address will not affect your ranking.
Often, if you might need to speed up your site. However, a dedicated IP could be useful in site speed, which itself is a ranking factor.
But when you want added security for your hosting. All are good reasons to get a dedicated IP address but it won’t directly improve your search engine ranking.There are some cases where a shared IP could hurt your site ranking.
12. Tech Under Your Site’s Hood
Dot net (.net) or what if you’re coding up things in raw HTML still? Just fine. It does not matter. If Google crawls each of these URLs and sees the unique content on there. And often, if the content that Google sees and the content visitors see is same, they don’t care what is being used under the hood to deliver that to the browser.
13. Using Google Apps or Services
Google engineers who work on the products and the engineers who work on search they would quit. Right, that day if they found out that Google was peering into your Gmail account.
Just to discover that you had been buying the links or that you didn’t look as authoritative as you were on the web. So no need to fear the use of these or the decision not to use them will not harm your ranking in Google web search. It will not have any impact.
14. Implementing Rich Snippets
According to Search Metrics, Google search results incorporate Rich Snippets supported by Schema.
Just like the Schema markup, a rich snippet does two things. Increases click-through-rate from search results gets more qualified traffic and better conversion rates.
The rich snippet shows additional information about that page apart from the data type. When snippets are used they improve click-through rate and they don’t affect the site ranking.
15. Using Shared Hosting
This does not affect unless it hurts load speed or up time.
If it doesn’t hurt either of those things and they’re just as good as they were before or as they would be if you were paying more or using solo hosting, you’re just fine.
There is no need to worry about it. And your Google ranking is not going to be affected.
Here, in this blog, we have discussed 15 Amazing Things That Do Not Affect Your Google Ranking.
Often we concluded its layout, its definition, and the things for the same in detail. They do add value to any blog post. And, this leads to the end of the blog.
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