Many social networks are neglected when talking about website traffic, and ordinarily, it is for wrong reasons. And in time LinkedIn became not only a steady source of website traffic but also number one social networking sources. LinkedIn is filled with professionals, working people, and businessmen. And that shows in the traffic stats as well. LinkedIn traffic has a more extended normal visit duration as well as a lower bounce rate than many of the other traffic sources. These are the best ways for getting more traffic from LinkedIn:
Grow your connections list
A small connections list will not provide the list of traffic that you are searching for. The bigger your list of first-degree connections the better as they are the ones who see the majority of your updates and activities on LinkedIn. Take advantage of LinkedIn’s new search engine that has an improved algorithm and extra features (such as auto-complete and suggested searches) to find more individuals to connect with and grow your list. You can also take advantage of the “get introduced” feature that allows you to search through your connections to find people that you can connect with and get the initial connection to introduce the two of you.Review your wall regularly and share, comment on and like other people’s updates and long-form posts.Start relationships with new connections by commenting on their updates. Build an audience by joining the discussion on popular posts in your specialty.This interaction lets people know you exist and gives you more visibility. Some of these people are probably going to need to find about you, leading to new connections.
Create a group
Creating a group should be one of your top priorities on LinkedIn, as it is a very important feature that can get lots of traffic. It is the best place to give different individuals with your articles, posts, and links and not only get more traffic but you will also be able to establish yourself as an expert in your field. This will bring you instant credibility as people like to network with experts and well-connected people. When people join your group, they will likely want to connect with you the group owner. Once you have created your group, you have to be prepared to engage constantly, ask questions, comment and answer questions. Always give your website links you should rather try to only give links wherever they are really required.
Update your status often
Like other social networks, it is important to update your status regularly in order to get more traffic. Send out at least one status update a day and that you always promote your latest blog post in order to increase traffic. When you frequently stay in the feeds of your connections, there’s more opportunity for them to comment, like and share your posts. This interaction gets you introduced to their connections and gives you one more way to grow your network. When people are sharing and commenting on your stuff, it is a social proof that you are an expert in your field. Try to also include calls to action in your updates as this can be a great traffic-booster. When posting on LinkedIn, you should also consider the fact that it is used mainly by professionals and that they are most active during work hours (9 am to 5 pm) and particularly just earlier and directly after work.
Read this blog: Best time to post on Social Media
Complete your profile
Many people might overlook the importance of a complete profile. However, when you want to get traffic from any social network your initial step should be to have a finished profile, and LinkedIn is the same as the others.Ensure your profile is 100% complete and that you’ve included a wonderful, superb image that will compel people to spend more time on your profile and therefore be much more likely to visit your website. Try using the Rich Media tool, a feature that allows you to add different types of media to your profile, which could help you to make a more excellent and energizing profile as well as give you that extra edge over the opposition. And include your website link on your profile page.
Use LinkedIn plugins on your website
LinkedIn has a few plugins that if added to your website can enable you to increase your traffic and your connections. The LinkedIn Share button will allow people to share your website content with the click of a button so that their connections will be able to see it on their homepage. If you have a LinkedIn Company Page, it is normally suggested to get the follow plugin so that your website visitors can easily follow you. Another great plugin that can get you lots of traffic is the Recommend button. By inserting the Recommend plugin on your website, your visitors will be able to recommend you and your services and their connections will be able to see it consequently increasing your chances of getting more traffic.
Use LinkedIn Share Button
LinkedIn’s share button makes it easy to share your article to groups. Those who are interested to share articles, they have the LinkedIn network who will be interested in your articles as well. You should check LinkedIn throughout the day and reply to comments and questions about your post.When you use LinkedIn share button you should be sure that you have a LinkedIn share button on all of your blogs. Use this button to share your links with your groups and ensure you check your updates directly on LinkedIn as well.Use sidebar buttons on your blog posts to get more shares.
Join targeted groups
One of the best places to share articles or links is inside groups. LinkedIn has groups you may like a feature that makes it simple to find new relevant groups to join. Try to be very active in these types of groups answer people’s questions regularly and if you find a question that you have written about a blog post share that links as it would be appreciated a lot. To find groups to join enter relevant keywords in the LinkedIn search box. When you find and join a group, participate by starting a discussion or asking a question.Join both big and small groups.
Look for groups that are related to your brand or business. Some groups on LinkedIn have more than 500,000 members. That is a large audience you can engage with and coordinate back to your site.
Customize your profile links
LinkedIn profile shows a list of your websites: company website, blog, RSS feed. But these terms are not the most alluring to the people that are seeing your profile. LinkedIn has a feature that enables you to easily customize these links so that they say what you want them to. Try to utilize this feature to explain what your blog and website is about so that people who are keen on those subjects are more lured to visit. All you have to do to customize your connections is go to the “edit profile” page and you will see “edit” links at the end of each website. If the people know what a website is about then there are more chances that they will click on the link.
Add Work Samples to your profile
This is a new feature that is gradually rolling out to users, and you will only be able to use it if you have already received the promotional email from LinkedIn. It looks like a very useful feature that will help raise traffic. It allows you to add media work samples to your profile in the Summary, Education and Experience sections. The more visually beautiful a profile page is the better the chance that it will get more clicks and views and eventually more traffic to your website.
Post Content to LinkedIn’s Publishing Platform
LinkedIn has a publishing platform that makes it easier to publish attractive posts, look like an expert (three posts are shown with pictures at the top of your profile page) and exhibit more of what you know and does in a professional format.One of the key advantages of the publishing platform is that your posts are seen by the whole LinkedIn community, not just your connections, which increases your exposure. Getting noticed by a broader audience will enable you to build your network by reaching that tricky fourth layer and beyond. Those people who normally wouldn’t see your profile in search results will have an opportunity to discover what you do and how you can help them.
Make sure you publish at least a few times a month to keep your content fresh and current. If you’re not sure what to publish, consider repurposing your blog entries or newsletter content.
Use the LinkedIn Recommendations feature
The LinkedIn Recommendations feature enables you to suggest individuals that you believe are extraordinary at their job and to get recommendations in return. A recommendation can be a great endorsement, and the more you have, the more people will believe you and your services and they will be considerably inclined to visit your website.
LinkedIn for B2B
LinkedIn has turned out to be extraordinarily popular for organizations working in the B2B space. A study by E-Consultancy reveals that it is presently in charge of 64% of all visits from online networking channels to corporate sites.The greater part of the web-based social media traffic created by the enormous three informal organizations (Facebook, Twitter, and LinkedIn) that deliver 90% of web-based social networking activity joined really began from LinkedIn.
Many organizations have found its potential for generating traffic and have tasked teams who utilize LinkedIn to help their brand’s awareness driving traffic to pages on their corporate site.
When you have set up your LinkedIn profile and gathered some connections, begin sharing content. LinkedIn has a feed that enables you to share your content with any of your connections. What’s more, what’s awesome about sharing on this social network is that the opposition is a lot lower than other networks.Twitter and Facebook are totally immersed with content, making it troublesome for you to get your content noticed, yet there is significantly less content being shared on LinkedIn. You should simply share a refresh, and your post will be consequently shown on your connections’ feeds.
By sharing updates, for example, a blog post recently written, a link to a valuable piece of industry news, statistics that just turned out in another report, or something else relevant you can build your authority and expertise in your field. You can turn into the go-to fellow when one of your connections or somebody that they know understands that they have a need that you can resolve. At the point when such a need emerges, you will be top of mind and they will search out your website. However, if you share content, for example, a blog post or an offer that links back to your site you can altogether increase web traffic through LinkedIn.
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