Search engine optimization is divided into category one of the type of SEO is black-hat SEO. There was a time black hat SEO is in demand. But a while ago, Google has disapproved of all the black hat techniques. As an owner of a website and had no resemblance with SEO technique how you will find out are you trapped with black hat SEO or not and technique you should use to avoid black hat SEO.
Here we are with 5 black hat SEO strategies which one should avoid on his/her website. However, if you are new to SEO (Search Engine Optimization) strategies then, you are at the right place.
In simple words, SEO stands for “Search Engine Optimization.” This is the process or practice of improving the website or web page ranking on the SERP (Search Engine Result Page,) naturally or organically.
However, Black Hat SEO is a strategy where your entire efforts are disapproved of. Needless to say! SEO is formed of three techniques White Hat SEO, Black Hat SEO, and Grey Hat SEO. The purpose of these strategies is to increase page ranking within a search engine.
Thus, this is what we are elaborating on here! Keep reading…
List of Black Hat SEO Technique You Should Avoid
The strategies of black hat SEO you should avoid are as follows:-
1. Article Spinning
Article spinning has become a very popular trend nowadays. Now, a question arrives what and how the article spinning is done? Quite easy! Article spinning is the changing of articles and it is done by taking one article and changing a few things so that it becomes a different article.
However, these articles are created for the search engine and not for human beings as they are not readable.
Whereas, spinning means to change the layout of the content, its order, and also the title. When the articles are modified they are not detected by any plagiarism tool. Very often, such articles don’t get ranked.
In case, Google penalizes such articles and even the entire website which publishes such articles. The content is repetitive and is written very poorly and the visitor gives it a poor rank. Google’s Panda and Penguin updates were designed to punish such sites that do this type of practice.
The other option is to employ writers who write good and unique content which provides good backlinks and is considered good for SEO purposes.
2. Keyword Stuffing
Keyword stuffing means using the same type of keywords again and again on one page so that it gets more visibility from the users and its organic traffic increases.
The content which has keywords stuffing doesn’t look natural and so they are not user-friendly. However, keyword density which is regarded favorably and is considered best is between 2 to 3%.
Whereas, this results in grammatically incorrect or even unreadable pages. Website Optimization Grader can detect keyword stuffing on the page and warns about the consequences. Search engines usually recognize the keyword stuffing and they lower the ranks of websites that usually do this kind of practice.
For example, if it is written “The best web design company New Delhi, India. Website design company in Delhi needs to be the best web design company in New Delhi, India. You want the best web design company in New Delhi.
As there is almost no content in that copy, there was a chance that in the past, the page could have got a high ranking as many times the key phrase “Best web design company in Delhi” was used. But it will not work for a long time.
3. Spam Comments
Comment Spamming means to write comments on blogs and websites and providing backlinks to one’s website. Spam comments are normally meant to create free backlinks.
However, links gained in this way are 100% no-follow and transfer no ranking power which makes this a waste. It is the most popular black hat practices. Often, it is not done manually.
Whereas, there are many tools available to show some spam comments on the Web. If some of the blogs are written on the website and it open for commenting then it is sure that the writer can get spam comments and that thing leaves a negative impression on the users and the blog quality gets lowered.
So it is better to prevent those spam comments. Thus, the comments which are valuable does not lose its value and the users comment accordingly.
4. Cloaking
Cloaking is a technique in which SEO practitioners code their web pages and sites like, crawlers see one version, and the users see its another version.
Often, the users who are web crawlers are served keyword and meta tag or description stuffed content while all others are served human-friendly content. In this technique, two versions of a page are created when only one should be created.
However, by redirecting visitors to a different IP address than search engines, the content on the present page is changed depending on the audience it is brought to. Whereas, the content on such a page shows the search engines to rank them for their targeted keywords.
But in reality, the users which they see don’t show those keywords which are targeted.
5. Hidden Text
This is similar to cloaking!
Normally in this technique, the text that is shown is not visible and not readable.
SEO practitioners can hide links or text to increase keyword density on a page or if they want to improve the internal link structure.
Crawlers usually consider hidden text spam just as with cloaking hidden text can be used to highlight text which is coded in JavaScript or Flash and is not readable usually ignored by most search engines.
6. Buying Link in Bulk
Links are a very important part of SEO. Search engine gives priority to the number of links. But it also considers how you are creating link. Buying bulk of link at a time is a black hat SEO technique. Search engine check for the authentication of links a site has. Once a search engine notice such activity like buying of link then it may rank down your site in search engine.
You should avoid buy of link. Try to make genuine links with other sites that relevant to your category.
7. Misleading Redirects
Misleading redirects is one of the most used techniques in black hat SEO. The techniques are used you mislead the audience to another content where a recruiter wants the traffic but the audience may or may not relate. This kind of misleading doesn’t fulfill the user intent of asking a query.
Search engine algorithm is designed to full fill the user intend if you are misleading the audience you will be out from the search engine. So must avoid misleading redirect black hat technique.
Conclusion
Basically, the black hat SEO technique is use to trick the search engine algorithm. But now search engines are updated. It will not allow any kind of activity that manipulates the search engine and affects its credibility.
Here, in this blog, we have discussed 5 black hat SEO strategies you should avoid on your website.
Often we concluded its layout, its definition, and the strategies for the same in detail. They do add value to any blog post. And, this leads to the end of the blog.
We hope this blog helped you. However, if you found the blog useful, do not forget to use the comment section provided below. Also, share the blog with your peers. You are on your way to getting more exposure.
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