Do you want to know How Combining Web Design And SEO can Boost Your Marketing in 2018? Well, when any company or businessman designs the website, they select the features which make it creative, attractive, and the salient features along with easy to use.
However, you may build a website with any of the CMS (Content Management System) or by coding. You just need to build a site which may provide the information to the visitors they are seeking for.
Very often, the SEO (Search Engine Optimization) has been a backbone of every organization for a long time. It helps the people to find any irrespective site of its location and search for the information.
With right web text on a page, it features prominently in search results, beating out competitors for the customer attention. But the good SEO begins with the website layout and grows from there.
Thus, this is what we are elaborating here! Keep reading…
What is SEO?
SEO stands for “Search Engine Optimization.” However, it is a process of getting the traffic from organic, free, editorial search results on the Search Engine.
Generally, all the search engines like Google, Bing, Yahoo, Ask, etc, have primary search results. Where web pages and other content such as video or local listings are shown. And often, ranked based on the search engine which is most relevant to the users.
Now, let’s get cracked! About web design, which is discussed as follows:
What is Web Design?
Web design by expanding seems to be website design. However, it means planning, creation, and updating of websites.
Often, the web design involves website structure, information architecture, user interface, web layout, and much more. Along with the icons design of a website.
Combining Web Design And SEO
SEO (Search Engine Optimization) is an important component of web design. That should be considered from the early stages of website creation.
However, SEO always needs to be on your mind while planning, launching, updating, or changing a site design.
Hence, there are many aspects of SEO, that you need to consider in your website design. Some of the most critical aspects of them are as follows:
1. Don’t forget SEO on your Images
It’s easy to get them caught up in written content on your website and forget that images need to be optimized for the SEO too. Well, there are the several different things that you can do to the optimize your website images.
As we discussed before, the website loading times are most important for the SEO. Because it’s important to avoid having the pictures that are too big and slow down your website. If necessary, scale back the size of the pictures until the website is more responsive.
Another key step in image SEO is the alt-tag all of your website images. This thing gives the search engines more information when they crawl your website. Alt-tags provide the description of your web images, but they are for more than just the SEO purposes. They are also used by the screen-readers to describe the images to bind and visually-impaired the people.
Often, you can use the keywords and apply them to your web images for even further optimization of your web page. Make sure your keyword relevant to your image.
2. Content blocks can Hurt
Blocking of the content can be an important part of these strategies, but it can also have the consequence for the SEO.
The blocking sections of your site can negatively affect your page ranking. Even if some of the content is only behind a paywall, or other parts are for members only. Thus, If you decide that you need to block sections of your website. Then, you wish to consider how it will affect your SEO.
Hence, to compensate for any blocked content, you should ensure that your landing page is optimized for a higher degree, it is also best to be freely available and optimized for other sections. Often, you may find that your low page rank means that very few people ever get top your paywall.
3. Regularly Update
The Google’s main goal is to remain useful to the users who use their site regularly. Hence, not being updated your site may get penalized. However, if you are not very aware of how to recover your website. Then, move along with our blog on How To Recover Your Website From Google Algorithm Update, which includes the till update made by Google.
Often, their algorithm is geared towards the websites which update their web content and the images on a daily basis rather than those sites which have remained stagnant for the years and years.
Well, set up a list of most important website pages in your website, which can be updated with news and the images of the product and the services. You should also assign someone to make the new content which can be used to update your blog section of the site.
This will bring yet another opportunity to the incorporate web pages keywords that speak to the search algorithm.
4. Pick Up the Pace
While designing the website, it’s easy to concentrate on visual appeal and web content itself, rather than mechanics behind how the site functions.
This can lead to the bloated and slow site that is time-consuming for the users to visit. Not only slow, it poorly affect the performance of a website which cause the issues for your potential customers.
The Search engines incorporate the range of different metrics into the algorithms for determining which websites are the best and should be ranked the highest. These include the use of the keywords, links and the pages loading times. If your website loading is too slow. Then, search engines will penalize your website and favor other websites ahead of it.
If your website is slow because of any of these issues or problems, you should solve them immediately to improve the web rankings. You may be amazed at how much your website rankings can change just by switching over to the better hosting.
5. Optimise Your URLs
Optimizing your URLs is a key intersection of web design and SEO. A well thought out page name can prominently promote/boost your SEO, assume that you have a page dedicated to the party’s planning.
A URL is likely to link up with the common keywords that searches would be using. Hence, we should optimize our URLs, so that keyword itself get optimized.
However, you may include your location in your URL which might be beneficial for your website.
6. Make your Site Mobile Friendly
The Google’s updates say that there are the more searches performed on the mobile devices than that of the desktops.
Hence, Google searches and penalizes the website which is not mobile-friendly. A good optimization means choosing the responsive web design as a foundational step. Though, you should make sure that your website setup addresses the way customers are likely to look for the website.
Often, ensure your web content answers the questions asked through the voice recognition. It means your website should be voice recognition too.
7. Website Backlinks
The Backlinking itself is the way to boost the website’s ranking on SEO. Many business owners use the content strategy to increase the number of the backlinks to their site.
Building up your backlink inventory takes the time, especially as consumers become a warrior of the people who are trying to saturate the web publications to boost their backlinks fast. However, there are the several ways for small businesses to build the backlinks including teaming up with the local businesses, partnering with niche influencers, and figuring out kind of the content that works for your website competitors.
But the links you create must be responsive and even of good strength, so that they may provide the juice to your website.
8. Social Media Sharing
Here are few reasons to share the website and content on the social media. The first is for the further backlinks to the website, but the jury is still out on whether those actually help to improve your website rankings.
A second reason to share on the social media is that social media sites will turn up in search results, sometimes even before the website. These social media accounts typically provide the high-quality content like the videos and the images which add to your brand’s overall image.
However, if you want to know how to do that. Then, move along with our blog on Ultimate Guide on How to Use Twitter for Business in 2018.
9. Optimize for multiple Resolutions
Today’s, it’s fairly common for the people to have more than one device on which they surf the web. In fact, forty-eight percent of the website visits come from the mobile device.
However, Google recognized this trend among the web users and changed their algorithm to ding the websites which have not been optimized for the mobile. Hence, optimize your site for multiple resolutions, so that it may become mobile friendly.
10. Use Blog to Improve your SEO Ranking
If you are not using the blog on your website or you have one but have not updated it from the several months. Then, we highly recommend developing the content strategy for improving your site ranking.
Blogging is a high return for those who produce the quality content about every two weeks. While the blog does not have much to do with the design. Despite the fact that combining the SEO and the web design seems like a lot of work, it truly is not.
By incorporating the two, you reduce the amount of the time spent on web designing and optimizing site overall. The SEO and the web design also naturally go together in so many ways.
Here, in this blog, we have illustrated how Combining Web Design And SEO can Boost Your Marketing.
Often we concluded its layout, its definition, and its aspects in details. They do add value to any blog post. And, this leads to the end of the blog.
We hope this blog helped you. However, if you found the blog useful, do not forget to use the comment section provided below. Also, share the blog with your peers. You are on your way to getting more exposure.