If you are willing to know the Google Ranking Factors? Then, Feel Free to move along with our blog on The 50 Best Google Ranking Factors For Beginners. Well, If you wish to rank high on Google! Then, you are not alone. There are millions of websites competing with you for high ranking and more organic traffic.
However, to determine the quality and relevancy of a website. Google uses more than 200 factors. Though, it does not matter how accurate this number is. Often, Its huge magnitude still scares. Especially, to beginners who are starting to rank their sites.
Whereas all the factors are not important to rank a website, some are indeed a must have known them. But others might not make a huge difference on your website.
Thus, this is what we are elaborating here! Keep reading…
Best Google Ranking Factors
Before getting started with the Google Ranking Factors, I would like to point that Google changes their algorithm a few times over the course of a year. And if you don’t follow these algorithms, your site may get penalized.
However, if you are not very aware of these algorithms, updates, and recovering process from these updates. Then, feel free to move along with our blog on How To Recover Your Website From Google Algorithm Update.
Now, let’s get cracked! To the Best Google Ranking Factors which are as follows:
1. Responsive Design
A mobile site is better, but which thing Google really recommends is a use of the Responsive Website Design — a site that has one base of the code and a design that responds to the user device size.
It goes too far as to say “The responsive design is the Google’s preferred design pattern.”
However, Google’s recommended, responsive web design in the industry norm. And the best practice for developing sites that function well in the marketing industry.
Very often, It is faster, easy to maintain and permit you to emphasize the content which is really important for the users. Hence, all the websites we design are responsive and are build on the top of the Bootstrap Framework.
2. Your Website Speed
Your site must be loaded very fast, without any major delays to the users, both on mobile and desktop. However, website speed has been the ranking factor since 2010.
But there has been a renewed emphasis on it, mainly on the mobile. Why does Google like website speed? Virtually, it is because of we have a short attention span. As the web surfers, we expect sites to load fastly and will normally navigate away if they do not.
Google recognizes the things and as it is in their interest to help the people look which things they are looking for. Often, they encourage sites to make their websites load fast. They have made tools like the Page-Speed Insights to help to find speed bottlenecks.
Even, published the library of information and details on the speed best practices.
3. Update the Website Frequently
Having the company blog will do wonderfully in achieving this task. Google wants to look that you have a dynamic and the active site.
Definitely, you won’t always have the new items to launch or updates that need to be made to your website, that’s where the blog comes in. You may publish the blog post on the daily basic daily basis and can trend within your industry.
Hence, these things will help you to rank for a long time in the search engine. Often, the new thing on your website provides your visitors a reason to return to your website again.
4. Create the Link Building Strategy
Backlinks are incoming hyperlinks from one website page to another website page. Often, they pass link-juice to your website, think of it as you get a vote for your website.
Backlinks are the necessary things to rank your website on the search engine. However, you can start the link building strategy as much as possible. Because it can take months for the Google to update your search ranking and for you to reap your link-building efforts.
As with most things in the life, aim for the quality over the quantity. A single link from a well-known authoritative website goes much further in improving your SEO (Search Engine Optimization) ranking on the search engine.
Than getting hundreds of the backlinks from smaller unknown sites. There are lots of sites onto which you can go about building the links. Including pitching to editors of main magazines or news websites.
Whereas, Google can penalize your website if your website have unrelated category backlinks or you get backlinks with unnaturally way. So it’s the best to be patient and put the work in a good way.
5. Optimize For the Long-Tail Keywords
When you build a new website it’s tough to rank on top with the main keywords. So it’s best to start off by identifying the long tail keywords that your website can more easily rank for.
The task of identifying what those long tail keywords should be is tedious, there is no way around it. A tool which name is Google Adwords Keyword Planner is a great tool to start plugging in keywords.
This tool will help you eliminate the ones you should not be optimizing for. And choose the one that can work best to drive the traffic on your website. There are three key things to look for which are as follows:
- Monthly Searches.
If you do some homework on identifying the best keywords for the products. After that, make sure to plug those keywords onto the appropriate web pages on your website. Which will clearly communicate the things you are selling to the Google.
However, this will permit you to attract your targeted clients or customers who are searching for exactly which thing you are selling.
6. Your Site Must Be Mobile Responsive
If you want to rank highly on the Google. Then, your website must be mobile friendly and responsive.
The search engine now operates on the mobile first index. It means it favors the mobile versions of websites over the desktop. And if yours is cumbersome when viewed on smaller screens, it will be given short shrift, often may be penalized from Google.
7. A Great User Experience
Google is clever. Beyond the stuff we have already covered in this list, it knows which things make a great user experience.
However, the spider crawls through the websites and take into account the way web pages are built, designed. If yours is heavy, full of countless buttons, links, and navigational elements, it will confuse both the customers or visitors. And search engine crawler will forgive or may penalize your website.
8. Spend The Time “Under The Hood”
A visitors don’t ‘watch’ the technical SEO work you undertake. But the Google does, and it will vastly increase your rankings on the search engine.
Here are some important examples of what we are referring to:
- A website needs to be crawlable with the zero blocked web pages in robots.txt.
- Website Internal links want to be healthy in the number, relevant and the well-spread.
- No broken links on your website.
- Your site has a fresh, clean site-map.
- Mobile-friendly responsive code.
9. Take Voice Search Into Account
Put the voice search into your account because this is basically changing the platforms like Google to respond over it.
We do ask the question in different manners to the search engine and far more naturally with our voice. That’s why the web content wants to ready with the answers. Hence, you will need to concentrate over the things which are as follows:
- Humanised Content: Structure your website pages and the blogs naturally and do not stuff them with the keywords.
- FAQ Content: The quicker you may offer an answer, the quicker you will be found by the voice search.
- Expanding Your Pay-Per-Click Keywords: How are your visitors likely to use the voice search to find you? Review your PPC keywords and add those terms.
10. Domain Age
It is the most important ranking factor to rank high on Google. However, If you own any domain that the Google has indexed for many years.
Then, Google will place the authority on your domain. It means Google will know if you are a legitimate business. A newly purchased domain name that has currently been indexed will struggle against a domain name that has been indexed by the Google for over a year.
So, if your domain name has been indexed for many years, then with the right on-site optimization you can probably outrank your competition.
11. Social Media
You will know well about the social media. Be transparent and integrate your social network into your website.
This is the most important search ranking factor in 2018. And the Google knows that a business that is social has nothing to hide. However, talk to your client and the Google can view the social media signals in its algorithms.
Whereas, this will place the authority on your domain if you are being social. Like Facebook, Linkedin, Google Plus, Twitter, Pinterest, are all very important now-a-days.
12. Post Long Content
According to a study, a longer content rank fast than a shorter content. Your blog post must have at least 1500 words (Target 2000 words content in your every blog post.)
This would inevitably output in long tail traffic which would improve the website’s exposure. A longer content not only helps you adding the more keywords to it. But there is also a natural emphasis on the information.
The authenticity of a post increases with the longer text, which means that the Google would recognize it as something more relevance than a shorter content and concise text. As the search patterns are synonymous with the long tail keywords, a longer content also improves the chances of your blog post to be on a higher ranking than others.
Backlinks are the most important ranking factors for more than 10 years in Google. There are several arguments that backlinks will lose their value, and other factors will become more important than that of backlinks.
In reality, it is impossible to rank a site from a competitor without having the backlinks.
Matt Cutts said that backlinks will become less important, over the time. Because Google is looking for new ways to evaluate sites. Nevertheless, for the time being, backlinks still take the most value.
14. Content Quality
Recently, Google has significantly improved its algorithm, especially after Google Hummingbird update and now it understands your content structure.
However, the useful article which provides the values will be rewarded with the high ranking, while those who bring nothing to the table will have to work a bit more. Thus, if you want to rank higher. Then, make sure that your articles are worthy.
15. Backlinks Relevancy And Authority
This is not about the number of backlinks you have on your site. Whereas, it is more about how relevant the sites are that are linking you.
Google often analyze your backlinks to determine if they are coming from websites related to yours. However, backlinks are your ticket to rank or drop down.
Hence, if your site has a clean backlink profile with a quality of backlinks. Then, you have to get profits in the long run. Instead, if you have a low quality of backlinks from unrelated sites. Then, the penalty is on the verge of being imposed.
16. Backlinks Variety
As we all know that backlinks have the most SEO value in comparison to all other factors. Like the site containing 80% backlinks coming from the directories. Can raise a flag to Google that something is unnatural to your site.
Even someone is doing some sloppy SEO (Search Engine Optimization.) However, while building a link.
You need to make sure that you don’t overdo a method. Despite this, you need to be creative and even try to get different types of the backlinks that are violating Google’s guidelines.
17. Anchor Text Distribution
Anchor texts used for your backlinks are critical.
However, Google uses this factor to determine whether or not your links have been optimized to rank for the specific keywords. Variety is the key to distribute a good anchor text.
Often, the most used anchor text should be your brand name. Consequently, over-optimizing your priced keyword may lead troubles to your website.
18. Content Updates
Google sees how often you are publishing new content on your site. And if you are updating your old published content or not.
Google use this factor to determine if your site is still alive. And provide a lot of credit to that site which publishes the articles frequently. Often, the Google has started to highlight the published date.
19. Keywords in Title
Keeping the keywords in the title is a clever move.
However, if you are looking to increase your SEO ranking. Then, this can be a strong On-Page signal to promote page ranking. Whereas, by this factor, you can rank thoroughly. Very often, the title containing the keyword should be relevant.
So, that you can rank on Google with your focus keyword.
20. Title Tag Starting With Keyword
According to Google, Moz, and Bacilinco data. The title tags having keywords, in the beginning, performs much better than that of the keywords placed at the end of the title tag.
Often, tags can be more than one in a blog post. Thus, having more than one tag can easily have the focus keyword in the title tag. Which will help you in ranking out on Google.
21. Keywords In The Description
This is another on-page factor which helps you to rank your site on search engines. However, using the keywords in descriptions is quite relevant. And does make a big difference.
Although, it is not hugely important. But using the keyword in description can help the users to identify, whether the content is relevant to their queries or not. Hence, feeling the content relevant will force them to stay on your site’s page.
Which will indirectly help your website to rank on search engines.
22. Keyword In H1 Tag
This too is an on-page SEO (Search Engine Optimization) factor. As we all know that H1 tags are Google’s “second title tag.”
However, by incorporating the right keyword in H1 tag get a boost in Google SEO ranking. Along with the description, we should the focus keyword in our H1 tag too.
23. Ads Above The Fold
The Page Layout Algorithm checks if you have a number of ads above the fold.
Often, Google encourages the webmasters to create a good user experience. And needless to say, that is impossible to have the complete ads above the fold section.
Thus, If a visitor visits your website for the first time and finds the ads there then it might be a bad experience. Hence, you should consider removing some of them to avoid being penalized. Google said that they receive many complaints from frustrated users, who have claimed that they had to scroll through several ads to see the content.
24. Sponsored Links
Well, If you are selling or buying links. Then, make sure that you are using a No-Follow feature.
Your paid backlinks should not affect search results. However, Google will consider that you are participating in a link scheme if you are buying or selling do follow links. After that, they will penalize you for manipulating rankings.
25. Outbound Links to Low Quality or Penalized Websites
Do not ever link to unrelated websites and sites that are deep-expensed or penalized by Google.
External backlinks are the recommendations of your website to your users. However, if you have to link a low-quality site, then it is best to use a No-Follow link.
26. Auto Generated Content
However, till auto-generated content was very common among the webmaster, which is often known as Google Search Console.
Thereafter, things have changed dramatically and website’s that have such content are quickly penalized by Google update. So called by Google Panda update.
27. Number Of Comments Per Post
Well, to know how engaging your content is Google looks at how users are posting the comments on your blog posts.
Hence, the blog comments are also considered an update to existing content. So, it is very important to make your users share their opinion on your website.
Usually, the blogs which contain a lot of comments are ranking high in Google.
28. Backlinks IP location & TLD
Consider a very important factor, especially if you are doing SEO (Search Engine Optimization) for local and small business.
Like UK websites should have backlinks coming from other sites located in the UK. It will not make sense to get links from Russia, China or other parts of world websites.
However, often check both IP and TLD or domains that are connecting with you.
29. Page Loading Scheme With HTML
Page code and file size affect the loading speed of the page.
And as we all know that search engine takes into account the speed of loading as one of the factors which affect the Google ranking.
Hence, a page which takes more time to load is not preferred by Google.
30. Page Loading Scheme via Chrome
Google sometimes uses Chrome user data to handle page loading time.
Because it takes into account the speed of the server, CND usage, and other signals. That is not related to HTML.
31. Most Linked Pages
You may get some insights about your most linked pages from the Google Webmaster Tool.
Because the majority of your backlinks will go to your homepage. Often, if you have no other backlinks pointing to internal links. Then, it may look unnatural to Google’s eyes.
32. SSL Certificate
Latterly, Google said that they will give slightly more benefit to e-commerce websites which are using SSL certificates.
Although it will not increase your traffic or ranking too much, it is best to follow SEO best practices. And work more and more on SEO or may hire an SEO executive for your site.
The sitemap may help Google to find and crawl the pages of your website.
Because there is no guarantee that Google will index all the pages of your website. Hence, to increase your index and crawling rate. You should get more authority and reputation.
Somehow, It indirectly means that you should have a great high pa and da site. So that, it may easily reach to you after the blog is being fetched and rendered.
34. Internal Linking
Internal links to your content have a lot of value. And even can help you to increase your visitors average time per visit.
Hence, to decrease your bounce rate and improve the overall user experience, you need to create a good internal linking structure.
35. Bounce Rate And Average Time Per Visit
Google is using a variety of methods to determine whether a visitor was happy with the search results or not.
However, a common method to do so is to see at the bounce rate of your site pages. And how long your visitors are staying on your blog posts and pages.
Often, Google can analyze your bounce rate and the average time of visitors per visit. The very first is to take the data directly from Google Analytics. And if you do not have analytics installed.
Then, go along with the second method as. Analyzing how long it takes to click the back button on the browser and return to the initial search query from your website.
36. Canonical = Rel
Use of tags in appropriate fashion prevents Google from considering pages with similar and duplicate content.
Hence, for this issue, you need to move along with the Canonical factor. It is one of the most important factors of Google. Thus, to rank high on Google you need to be updated with the Canonical ranking factor.
37. Affiliate Links
Google never penalize the websites which contain affiliate links on their sites.
But if you have too many such links, then, the algorithm can label your site as a thin affiliate website and may reduce your authority. So, be very careful about this ranking factor.
38. Magnitude of Content Updates
One of the most important ranking factor among all. Often says, adding new updates and removing unfortunate sections are more important than spinning around a few words.
Because freshness factors completely depend on the quality of the changes made on the blog posts and pages!
39. Historical and Page Updates
As we all know that adding new content to a page of your website adds freshness.
Hence, make sure that the updates are sufficiently adequate, as and when necessary. This is another technique to boost the ranking of your site.
40. Site Uptime
Maintenance or server problems can affect your website ranking.
However, it completely depends on how long your website has been down in search engine. Being the most important ranking factor one has to keep a look at the site uptime.
41. Optimization of Images
It is very important to optimize images with the filename, ALT text, title, description, and captions for ranking in search engine.
Optimizing the images will definitely decrease the page loading time. Which is the key factor of ranking.
In other words, we can say that your images should include descriptions, captions, and titles. Often, make sure the name of your images is also relevant, so you can also rank in Google Images, by moving along with this factor.
42. Broken Links
A broken link is also one of the coolest ranking factor. Often, said that having too many broken links on your site can be a sign of neglect and may affect your SEO.
However, having few of the broken links on your website may not affect it. But if you do have too many broken links then it might be a trouble for you.
43. Bullets And Numbered Lists
Bullets and numbered list should be in order to organize your content.
However, you may also use them without any order. But they should be used within your content. Hence, having bullets and numbered list helps the user to interact with your content in a better manner.
They often make your content more user-friendly and Google clearly prefers only those contents which are well organized.
45. Breadcrumb and Categories
It completely means that add your posts to the most relevant categories.
However, make sure that the navigation on your website is as smooth as possible. Hence, the user will directly reach to the information. Which they want from your website, this will increase the user faith on you and your website.
46. Prominence of Keywords
Put the keyword out in the first 100 words of the content of your blog.
Hence, using the keyword so will increase the strength of your content. And Google only prefers the strong and relevant content. Often, it is a significant relevancy signal that you use the keyword in the first paragraph of your content.
47. Order of Keywords
As we all know that keyword research is very important. Hence, keeping the keywords in the same order, and itself the content promises better ranking to your website.
48. Grammar And Spelling Check
There is a measure of proper grammar and correct spelling quality.
But Matt Cutts has never explicitly said that Google counts this as the ranking factor. But it somehow relates to your content relevancy. Which itself it the very first ranking factor of search engine.
Thus, have a proper look at grammar and spelling of your content.
49. Syndicated Content
Often, said original content is important. Means the content should be 100% unique and the spinning of content will not get good ranking.
However, Google may penalize the blog or entire website for such low-quality content.
50. “Contact us” and “About us” Pages
Anonymous website has never been liked by Google.
Thus, encourage webmaster to create contact us and about us pages for your website. Consequently, allow the users to connect with you in an easy manner.
Very often, If you do have an e-commerce website or SAS business. Then it is very important to create the terms & condition page for your website.
Here, in this blog, we have discussed 50 Best Google Ranking Factors For Beginner.
Often we concluded its layout, its definition, and the factors for the same in detail. They do add value to any blog post. And, this leads to the end of the blog.
We hope this blog helped you. However, if you found the blog useful, do not forget to use the comment section provided below. Also, share the blog with your peers. You are on your way to getting more exposure.