In business, a website is a great way to promote business online. It gives you leads, conversion, and sale. But it happens a website isn’t generating leads & sale as we assumed. And as we all know, every business owner wants their website to generate a lead & sale for their business.
So, here you need to understand your website. Like your website design, content structure, landing page and much more.
However, your website is great. Often, it has a modern design, it provides great user experience, and have a solid information architecture. Even, it’s quick, SEO (Search Engine Optimization) friendly, packed with great content, and yet it’s not delivering the number of leads & sales you want. Why?
Somehow, It does not have enough good CRO (Conversion Rate Optimization.)
Here we arrived at a term CRO. It is what users do to get the users to act when they get to your website either it is developed with WordPress, or any other CMS (Content Management System.) Often, by the coding process.
Thus, this what we are elaborating here! Keep reading…
Reasons why your website isn’t generating leads & sale
Through this blog post, you will know about why your website visitors are not converting into leads and sales.
Hence, the 10 reason for the same is as follows:
1. You’re not using Google analytic
Google Analytics is a free tool from Google, so there isn’t any excuse why you shouldn’t be using this tool. And if you do feel the need for web designing tools, then here are the Top 12 Tools for Web Designers in 2018. However, by spending some time with this tool will provide you lots of information about your website.
Some of the most important stats you should be watching are:
- Pages visitors leaving your site
- How many visitors coming in on
- Which ages of person visit your website?
- Number of the organic searches that lead to a website visit
- How many your website visitor is new and returning to your website?
- Your website which pages are most searchable and getting most the organic traffic?
All this information can help you determine which web pages need to be addressed. And how to improve your website according to your customer’s needs.
2. Your calls to action are not streamlined
Calls to action are important, they are the tools which often turn interested people into the lead. However, every part of your website requires a call to action. So, it draws users into the next step of action on their consumer journey.
Often, it would be to find out more, to enter their email for a competition, to sign up for a free trial, or to use a special offer. Such things are good and necessary for the same.
Whereas, make sure that your advertising call to action should match your website call to action. It is so? If not make it soon.
3. You are not playing by Google’s rules
Almost everyone knows that Google is the king of the internet. As 77.43% of the people are using the same search engine. Very often, you are using Google Chrome as your default browser or just accessing the Google Search from the Firefox or Safari.
They only go-to the search engine from a vast majority of all the internet searches.
So, accept that you have to play by these following rules.
- Is your website mobile-friendly?
- Are you constantly updating your content on the website?
- Are you addressing any types of issues such as website broken links, 404 errors and the images that are taking too long to load?
Well, if you wish to fix such WordPress errors. then go to the blog on How to Fix 404 Error in WordPress.
Google rewards websites that make an effort to remain currently updated. And provide the users with what they are looking for with the top search ranking positions.
The opposite can be said for those sites that do not. Granted, this addresses web traffic, rather than the conversion, but you can not convert the site visitors into the leads or the customers if no one visits your site in the first place.
4. You don’t have consistent messaging
Keeping a clear and consistent tone on your website is very important – with visually, tunefully and SEO keywords. Often, people spend a lot of time perfecting within their web design. Even they use a completely different team for their ads and fail to give them directions for creating ads.
As of, ads provide the first impression of your website.
Thus, if the design language and tone of your ads are clearly different from your website. Then people will not believe that they have just interacted with a bad advertisement. Often, they will assume that your website is poor.
Hence, the continuous message is not important throughout the entire website. It is important in all the ways of your business, which interacts with the general public. Thus, if your business is being promoted with a new campaign, then you need to bring the elements of that campaign on your website for consistency.
5. Your website is difficult to find
As a business owner, you can not expect to monetize the potential website traffic, without the established traffic base. To drive the traffic to your website, you will need to build the backlinks throughout the internet that encourages others to visit the web page.
By building the backlinks, traffic can rise as visitors will click on each of the links. A backlink can also help the Search Engine Optimization, as the most top search engines use an index of the link data to rank the websites for each search query.
The closer to top your site is, the more likely it’s to be found by the potential customers.
6. Your website is not mobile optimized
Nowadays, nearly a third of the traffic comes from alternative devices like the smart-phones and the tablets. Without developing your website to be responsive across all of these devices, site visitors will be unable to interact with your website correctly.
Most of the cases, these devices may cause sites to trigger unsightly server errors or to display the boxes that aren’t aligned correctly. By developing the website to work well on all of the devices. Business owners can be assured that any type of traffic can be successfully monetized.
7. Your site doesn’t offer anything to prospects
You can think that, how can you generate the leads if you do not have anything of the value to offer your prospects?
Your site should be full of the useful content, resources and the offers that visitors are itching to get their hands on. Think Ebooks, white papers, demos, slide decks, etc.
However, you wish to have a wide variety of content that will appeal to the visitors. Depending on where they are in the sales process.
For example, a “Getting Started” guide works for someone who’s still exploring all their options. While a free demo is best for someone who’s ready to make the buying decision very soon.
8. Your website doesn’t have a blog
You can not generate the leads with the website if you do not have any traffic coming to your site.
A blog is an amazing way to get thousands of traffic to your website each day — and potential leads. Blogs are excellent at getting rank in search engines for long-tail keywords, which means you are more likely to get found by searchers who are actually looking for what you have to offer your services.
Frequently update the blogs, also give the fresh content to promote through other channels. Like the email and social media, which can drive even more traffic to your website. Let’s see your boring old site that never changes do that section!
Finally, your blog can act as the hub for the services which you offer and calls to action, creating the lead-generating machine.
9. There’s no clear way to contact you
Your contact information should abundantly clear on every web page of your website.
If contacting you is primary the call-to-action of the website. Then, it should be colored brightly and be distinct from other elements on the website.
However, we like to keep it in the header of the pages. But sometimes that can track your conversions a little trickier unless you’re tracking incoming calls.
10. You Do Not Have The Prices On Your Site
Most of the businesses don’t publish their prices online.
Which is fine, but if you’re active driving web traffic and it leads to your website. Then, a big number of them will leave the site without contacting you.
They will assume that you are expensive or will try to gouge them for services. Having the prices on your site does two things which are as follows:
- It qualifies your prospects which would be outside of the price range.
- It plants a firm number in their minds, and that number rattles round in their head until they are ready to make any decision.
It’s okay if the prices are a little expensive. In my opinion, they should be above average. Just explain clearly what your value proposition is and delivery on being a premium provider.
Do not be cheapest and never apologize for the prices. But deliver superior value every time.
Conclusion
Here, in this blog, we have discussed the Top 10 Reasons Why Your Website Isn’t Generating Leads & Sale.
Often we concluded its layout, its definition, and the top 10 reasons for the same in detail. They do add value to any blog post. And, this leads to the end of the blog.
We hope this blog helped you. However, if you found the blog useful, do not forget to use the comment section provided below. Also, share the blog with your peers. You are on your way to getting more exposure.
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