Are you willing to know How Voice Search will Affect the SEO in 2018? One of the most important thing that remains fact about the SEO (Search Engine Optimization) is: its changing nature.
One of the big change that we are experiencing now in local SEO is the increasing popularity of the voice search.
Google launch almost 500 algorithms in a year. It means Google changes their algorithm once or twice every day. But, main ranking fluctuations occur rarely. Those are updates that markets care about.
Often, 20% of queries on the Google’s mobile app and Android devices are the voices searches. As revealed by the Google CEO Sundar Pichai at the May 2017 Google I/O keynote address?
The upcoming personal assistant apps like Siri, Now Google, and Cortana has made this a lots simple for the smartphone users to perform voice search and get the accurate answers to the queries.
Now, this is the time to know what is the difference between Text Search and Voice Search? Thus, the difference between them is as follows:
Text Search V/S Voices Search
The basic difference between Text search and Voice search is the efficiency of the results. That gets conveyed to the person search query.
A voice search takes the guesswork out of searching the query. Whereas text search intent is very certain from the user and the result is quite responsive. But it attains more outcome links.
However, the search engine presents most exact outcomes. So instead of getting several unrelated links in response to the text-based query, the user will get the most relevance reactions in voice search inquiry.
Now, it comes to the optimization of voice search, means it raise a question at How to Optimize Voice Search? Quite easy! The tips for the same are as follows:
Voice Search Optimization Tips
Well, the search engine was first time introduced to mainstream in the mid-1990s. After that, users have learned how to shortly enter the keyword phrases to find the query information on the internet.
Unlike they search keyword that you type into your computer, voice search is more conversational and the natural in tone.
Hence, the tips to optimize the same are as follows:
1. Consider The Micro-Moments
Efforts towards the Voice Search Optimization will have to turn around the micro-moments. By which an online user commonly tends to execute a search.
Thus, the four new micro-moments that every marketer must know is represented below through an image.
2. What Are People Searching For?
According to the Internet trends Report, people are using the voice search for a variety of searches.
However, with an estimate, 20% of searching for the local content and information is done by voice search. Thus, the local businesses need to begin the strategy for the local voice search.
3. Use Microdata
Voice-based searches are coming across as a boon for the businesses. That relies on the local search traffic. Over 50% of the United State teens and 41% of the United State adults are using the voice search daily.
Another fact about that is, a large number of the voice searches or queries are around navigational queries like finding nearby or local businesses.
It’s therefore very important to structure your content address like it may rise in local searches. E.g. While optimizing the website content, you must make it a point to include all the business locations, landmarks, phone numbers, nearby attractions, store hours, and much more things.
4. Add FAQ Page
FAQ is the most important optimizing tip for voice search. Thus, you must create an FAQ Page on your website to address the common questions which might be of your visitors and audience.
However, Online searches are largely categorized into the following three categories which are as follows:
- Informational – A search query will be dubbed as an informational when any user is searching for the specific information.
- Navigational – These are the queries through which a user can navigate to the specific site.
- Transactional – Any search query that leads to the exact actions of as ticket booking or completing an online payment.
Hence, by adding the how, where, what, when, why, etc. In your FAQs around these 3 search types can help you to serve the most exact information. For anyone using the voice search from the PC or through the voice search apps.
5. Google My Business Listing
You can claim your Google my business listing yet, claiming and optimizing it is the great way for the Google to find the complete information about your business.
Like the category of the business you’re in, your phone number, address, business timetable schedules etc.
Since lots of the voice searches are the local in nature, having your Google my business listing claimed and up to date can help you in improving your chances of showing up. Often, when a voice search is done pertaining to the local business and location or business category.
6. Optimize for Natural Language
The conversational query posed to the virtual personal assistants is on rising. As it can be verified by the trends report that states nearly 70% of requests on Google Assistant are in Natural Languages.
A conversational query that one puts to the smartphone personal assistant, therefore, tends to be more specific in nature.
7. Improve Your Website Speed
It is the most important fact of all because it comes under all the tips and techniques. The voice search is usually on the go, so your website speed must be faster.
Do the page load test to see If your site is loading fast across all browsers and devices. Very often, you can use the PageSpeed Insights tool to find the new ways to increase your mobile site speed.
8. Focus on Mobile-Friendly
Most of the users are using the voice search. And almost all the searches are done exclusively on mobile. If they click on your website in the search results and find it unoptimized for the mobile. Then, they will probably head back to the results and try again.
This can high your bounce rate and will be a very bad impact on your Page Rank process.
Google own research shows the bounce rate of mobile is 9.56% which is higher than that of a desktop. So if you are concentrating on the voice search optimization. Then, mobile user experience should be a priority for your optimization.
9. Make It Scannable
People using the mobile device are less inclined to read large articles on such a small screen. Hence, make sure that it’s simple for them to get the gist of your content.
Use the informative headers to break things up. Often create very simple sentences and your paragraphs must be short so that users get interested in them.
If there is a way to illustrate your point visually, then go for it.
10. Thinking In Thumbs
Most of the mobile users will navigate your website using the thumb. If you are lucky, they will add an index finger.
Hence, you may put the elements like buttons or links on your page together. Many times users can accidentally click the wrong thing which frustrates website users and can increase your exit rate.
For this, you can use the tool like MobileTest.me. Just to see how your website looks on different mobile devices.
11. Structure Data Markup
You must use the structured data markup to give these voice search devices even complete information about your website and the content.
Structure data from schema.org is crucial for your website, as it defines the more exact result and makes it simple for the search engines to accurately parse your content and understand its context.
12. Monitor Performance
Watch the Google Analytics closely to see if there are differences in the performance of mobile vs desktop traffic. This could mean there’s a user experience problem you need to fix that thing.
Google Analytics has many information reports built right to help you monitor your efforts.
However, If Google analytics become the more granular in future. Then, it will be interesting to see some real numbers on how well a website is optimized for the voice search.
Here, in this blog, we have discussed How Voice Search will Affect the SEO in 2018.
Often we concluded its layout, its definition, the difference between text search and voice search, and the optimization tips for the same in detail. They do add value to any blog post. And, this leads to the end of the blog.
We hope this blog helped you. However, if you found the blog useful, do not forget to use the comment section provided below. Also, share the blog with your peers. You are on your way to getting more exposure.